Gap Analysis for Student Attendance at Collegiate Athletic Events: A Demonstration Project Update, Michael Latta, Mark Mitchell
Association of Marketing Theory and Practice Proceedings 2018

Price Bundling Opportunities for the Savannah, GA Market, Mark Mitchell, Gregory Turner, Dennis Rauch
Association of Marketing Theory and Practice Proceedings 2016

Assessing Business Student Interest in Witnessing Production Process in the Marketplace, Greg Turner, Mark Mitchell, Mark Hartley, Robert Montgomery
Association of Marketing Theory and Practice Proceedings 2015

Sports Fantasy Camps: Opportunities for AMTP Members, Mark Mitchell, Gregory Turner
Association of Marketing Theory and Practice Proceedings 2014

Price Bundling Opportunities for the Charleston (SC) Tourism Market, Mark Mitchell, Michael Collins, Gregory Turner, Jordan Smith
Association of Marketing Theory and Practice Proceedings 2013

Importance of Market Segments at Carolina Golf Clubs, Michael Latta, Mark Mitchell, Albert J. Taylor, Charles M. Thrash
Association of Marketing Theory and Practice Proceedings 2011