Part of the Business Commons

Works by Manisha Mathur in Business

2023

Increasing Social Media Equity of a Brand by Developing Social Media Capabilities and Consumer Promotions, Manisha Mathur
Association of Marketing Theory and Practice Proceedings 2023

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2022

Developing Marketing Capabilities to Mitigate Perceived Cybersecurity Risk in Healthcare Organizations, Manisha Mathur
Association of Marketing Theory and Practice Proceedings 2022

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2021

Bridging the Gap Between Customer Value and Firm Performance: Strategic Implications of Social Media Marketing Relationships, Manisha Mathur
Association of Marketing Theory and Practice Proceedings 2021

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2020

Can Social Media Marketing Effects Be Sustained?, Manisha Mathur
Association of Marketing Theory and Practice Proceedings 2020

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2017

Brand Promotions via Social Media Advocacy: Strategic Implications for Improving Brand Equity, Manisha Mathur
Association of Marketing Theory and Practice Proceedings 2017

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