Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs: The Case of a Chinese Sports University, Luke Lunhua Mao, James Zhang
Journal of Applied Marketing Theory

Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs, Luke Lunhua Mao, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2011

Building Consumer-Based Brand Equity through Sport Sponsorship: Roles of Consumers’ Involvement, Emotions, and Attitude Towards the Sponsored Event, Luke Lunhua Mao, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2011

Impact of Parent Satisfaction toward the Quality of After School Programs on Their Conative Behaviors: A Path Analysis, Sophia D. Min, Luke Lunhua Mao, James J. Zhang, Charles E. Byrd, Liyan Jin
Association of Marketing Theory and Practice Proceedings 2011

Dimensions of Problem Gambling Behavior Associated with Purchasing Sports Lottery, Hai Li, Luke Lunhua Mao, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2011

Promoting Tai Chi to the American People: A Marketing Perspective, James Jianhui Zhang, Minkil Kim, Luke Lunhua Mao
Association of Marketing Theory and Practice Proceedings 2011