Generosity as an Individual Difference Variable: Preliminary Steps towards a New Measurement Scale, Leisa Reinecke Flynn, Jami Steen, Ronald E. Goldsmith
Association of Marketing Theory and Practice Proceedings 2018

Mavenism, Frugality, and Loyalty, Ronald E. Goldsmith, Leisa Reinecke Flynn
Association of Marketing Theory and Practice Proceedings 2016

“Money worlds” and Well-Being: An Empirical Test of Tatzel’s Model of Consumer Styles Based on Money Dispositions and Materialism with Extension to other Consumer Behavior Variables, Leisa Reinecke Flynn, Ronald E. Goldsmith, Michael Brusco
Association of Marketing Theory and Practice Proceedings 2016

"Hi, My Name is Pat and I Am Both an Extravert and a Market Maven”: an Update and Extension of Research on Market Mavenism and the Big Five Personality Scale, Ronald E. Goldsmith, Leisa Reinecke Flynn
Association of Marketing Theory and Practice Proceedings 2015

Introducing the Super Consumer, Leisa Reinecke Flynn, Ronald E. Goldsmith
Association of Marketing Theory and Practice Proceedings 2014

The Relationship Between Consumer Acculturation And Brand Engagement Among U.s. Hispanics, Brian Parker, Felipe Korzenny, Leisa Reinecke Flynn
Association of Marketing Theory and Practice Proceedings 2011

The Dimensions Of Materialism: A Comparative Analysis Of Four Materialism Scales, Ronald E. Goldsmith, Leisa Reinecke Flynn, Ronald A. Clark
Association of Marketing Theory and Practice Proceedings 2011

Brand Engagement and Consumer Innovativeness, Ronald E. Goldsmith, Leisa Reinecke Flynn, Felipe Korzenny
Association of Marketing Theory and Practice Proceedings 2010

Why Do Shoppers Shop?, Ronald E. Goldsmith, Leisa Reinecke Flynn, Ronald A. Clark
Association of Marketing Theory and Practice Proceedings 2010