The Digital Engine Model: Lead Generation Through Applied DCM Strategies, Kyle A. Huggins, John D. Hansen
Association of Marketing Theory and Practice Proceedings 2023

Minimizing the Ratchet Effect: Why Reciprocity Preserves Customer Satisfaction in Service Environments, Kyle A. Huggins, Val Larsen
Association of Marketing Theory and Practice Proceedings 2023

The Brand Axis: Strategic Impacts of Loyalty and Engagement within the Social Media Magnet Theory, Kyle A. Huggins, J. Elliott Cunningham
Association of Marketing Theory and Practice Proceedings 2020

The Social Media Magnet: A New Paradigm in Inbound Marketing Instruction, Kyle A. Huggins, J. Elliot Cunningham
Association of Marketing Theory and Practice Proceedings 2019