“Just Hanging with my Friends”: U.S. Latina/o/x’s Perspectives on Parasocial Relationships in Podcast Listening during COVID-19, Arthur D. Soto-Vasquez, Olga Vilceanu, Kristine Johnson
Association of Marketing Theory and Practice Proceedings 2022

Consumer Perceptions of Podcast Advertising: Theater of the Mind and Story Selling, M. Olguta (Olga) Vilceanu, Kristine Johnson, Alexis Burns
Association of Marketing Theory and Practice Proceedings 2021

The Big Era of Podcasting: A Timely Examination of Advertisements in Popular Podcasts, Kristine Johnson, Marilena O. Vilceanu, Erika P. Solis, Kailey C. Bertelson
Association of Marketing Theory and Practice Proceedings 2020

Bridging the Gap Between Public Opinion Research and Consumer Marketing Research: Insights into U.S. Shoppers of Organic Foods, Marilena O. Vilceanu, Olivia Grasso, Kristine Johnson
Association of Marketing Theory and Practice Proceedings 2019

Gender and Cybersecurity: Consumer Awareness, Experience and Trust, M. Olguta Vilceanu, Kristine Johnson
Association of Marketing Theory and Practice Proceedings 2018

Race Ethnicity and In-Store Mobile-Assisted Shopping in the US, Kristine Johnson, Manuel C. Pontes
Journal of Applied Marketing Theory

Race Ethnicity and In-store Mobile-Assisted Shopping in the US, Kristine Johnson, Manuel C. Pontes
Association of Marketing Theory and Practice Proceedings 2017

Flirting Online and the Connection between the Use of Dating Websites and Dating Applications, Kristine Johnson, Olguta Vilceanu, Manuel C. Pontes
Association of Marketing Theory and Practice Proceedings 2016

In-store Use of Mobile Phones for Point-of-Purchase Product Information Searches in the US, Kristine Johnson, Manuel C. Pontes
Journal of Applied Marketing Theory

In-store Use of Mobile Phones for Point-of-Purchase Product Information Searches in the US (Dec 2012), Kristine Johnson, Manuel C. Pontes
Association of Marketing Theory and Practice Proceedings 2015