How “tweet” tones can explain consumer beliefs in CSR, Kristina M. Harrison, Lei Huang
Association of Marketing Theory and Practice Proceedings 2023

How Political Ideology Impacts Political Brand Image: Analysis of the 2016, 2018, and 2020 Elections, Kristina M. Harrison, Shawn Thelen, Boonghee Yoo
Association of Marketing Theory and Practice Proceedings 2023

Determining Patient Satisfaction and Well-being in Dental Healthcare: Expanding Theoretical Models through Grounded-Theory Methods, Kristina M. Harrison
Association of Marketing Theory and Practice Proceedings 2022