Part of the Business Commons

Works by Kirk D. Aiken in Business

2022

The Sport Marketing Portfolio Matrix: How Brand Relevance Aligns with Fan Behavior, Kirk D. Aiken, Richard M. Campbell, Ajay Sukhdial
Association of Marketing Theory and Practice Proceedings 2022

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2020

A Foundational Investigation of the Theory of Brand Comfort, Kirk D. Aiken, Ajay Sukhdial, Matthew Meuter
Association of Marketing Theory and Practice Proceedings 2020

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