Collegiate Sports Fans Perceptions and Expectations of Personal Seat License Programs, Steve Chen, Kenneth Henderson, Evan Worrell, William Salazar
Southern Business Review

Characteristics and Motivations of Die-Hard Sport Fans, Ryan Smart, Steve Chen, Kenneth Henderson
Journal of Applied Marketing Theory

Characteristics and Motivations of Die-hard Sport Fans, Ryan Smart, Steve Shih-Chia Chen, Kenneth Henderson
Association of Marketing Theory and Practice Proceedings 2015

Is Dynamic Pricing Viable for Small Market Collegiate Athletics?, Steve Chen, Kenneth Henderson, Cassandra Smith, Nicholas Mason
Journal of Applied Marketing Theory