Consumers' Perception on Three Dimensions of E-Interactivity (Active Control, Two Way Communication, and Synchronicity)
Department of Enterprise Systems and Analytics Faculty Presentations
Part of the Business Commons
Works by Jungkun Park in Business
2013
Consumers' Perception on Three Dimensions of E-Interactivity (Active Control, Two Way Communication, and Synchronicity)
Hyo-Joo Han
2012
Measuring How Perceived Interactivity with Different Media Influences Perceived Values and Satisfaction
Hyo-Joo Han