Part of the Business Commons

Works by Jon M. Martin in Business

2017

Marketing & Business Strategy: A Relationship Opportunity in Curricula, Jon M. Martin
Association of Marketing Theory and Practice Proceedings 2017

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“Contemporary Breadlines”: A Field Study of Fast-food Drive-thru Service Delivery, Jon M. Martin
Association of Marketing Theory and Practice Proceedings 2017

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2016

Marketing Research for Mission-based Thrift Suggests Relationship Marketing Strategy, Jon M. Martin
Association of Marketing Theory and Practice Proceedings 2016

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2015

Consumer Trait and Situational Factor Determinants of Technology Acceptance, Jon M. Martin
Journal of Applied Marketing Theory

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2014

Tech Readiness Optimism: Examining Its Significance in the Behavioral Intent to Use SSTs, Jon M. Martin
Association of Marketing Theory and Practice Proceedings 2014

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2013

Relationship of Demographic Traits and Situational Factor Determinants with the Tech Readiness of Self-Service Consumers, Jon M. Martin
Association of Marketing Theory and Practice Proceedings 2013

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