An Enhanced Model for Managing Change in Organizations, Thomas A. Pollack, John M. Lanasa, Dorene Ciletti
Journal of Applied Marketing Theory

Tomorrow’s Champions Of Sustainability: How Everyday Leaders Can Harness Grass Roots Momentum to Advance Adoption of Ecologically Sound Practices in Sport and Event Management, Dorene Ciletti, John M. Lanasa, Diane P. Ramos, Richard E. Mathisen
Journal of Applied Marketing Theory

NFL Programming “The Setting of a Strategic Agenda” for Growth and Profitability: a Preliminary Investigation, John M. Lanasa, Steve Greenberg
Association of Marketing Theory and Practice Proceedings 2011