The Sales/Marketing Integration Gap: The Joint Impact of Environmental, Firm, and Functional Drivers on Realized and Desired Integration, Stefan Todd Sleep, John Hulland, Son K. Lam
Stefan T. Sleep

The Big Data Hierarchy: A Multi-Stage Perspective on Implementing Big Data, Stefan Todd Sleep, Richard Gooner, John Hulland
Stefan T. Sleep

Marketing’s Transformation of Big Data into Strategic Insights and Business Performance, Stefan Todd Sleep, Richard Grooner, John Hulland
Stefan T. Sleep