Sophisticated vs. Rugged: Examining Gendered Brand Communication Styles and Social Media Engagement, Joanne T. Cao, Jamye Foster, Gallayanee S. Yaoyuneyong, Lacey K. Wallace
Journal of Applied Marketing Theory

Yours, Mine, or Ours? Exploring the Role of Cultural Values in Sharing Economy Services, Lacey K. Wallace, Joanne T. Cao
Association of Marketing Theory and Practice Proceedings 2020

The Role of Brand Personality in Setting Expectations for Engagement on Social Media, Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong
Association of Marketing Theory and Practice Proceedings 2019

The Impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction (eSES) on Consumer Willingness to Write Reviews, Michelle Le, Joanne T. Cao, Gallayanee Yaoyuneyong
Association of Marketing Theory and Practice Proceedings 2019

Experiential or Instrumental? The Role of Shared Responsibility in Academic Success, Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong, Alice Townsend
Association of Marketing Theory and Practice Proceedings 2018