Sophisticated vs. Rugged: Examining Gendered Brand Communication Styles and Social Media Engagement, Joanne T. Cao, Jamye Foster, Gallayanee S. Yaoyuneyong, Lacey K. Wallace
Journal of Applied Marketing Theory

Effectiveness of Checkout Charities: Exploring Generational Differences, Shaylee R. Ferguson, Lauren Beverly, Jamye Foster
Association of Marketing Theory and Practice Proceedings 2023

You Don't Belong: Exploring Luxury Branding Strategy, Lauren E. Beverly, Jamye Foster
Association of Marketing Theory and Practice Proceedings 2022

The Role of Brand Personality in Setting Expectations for Engagement on Social Media, Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong
Association of Marketing Theory and Practice Proceedings 2019

Exploring Financial Literacy of Independent Musicians in the Gig Economy, Benjamin O. Milam, Jamye Foster
Association of Marketing Theory and Practice Proceedings 2019

Experiential or Instrumental? The Role of Shared Responsibility in Academic Success, Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong, Alice Townsend
Association of Marketing Theory and Practice Proceedings 2018

I Love My Team! Factors Leading to a Relationship with a Sports Team., Carly Odom, Jamye Foster, Melanie Bruce
Association of Marketing Theory and Practice Proceedings 2017

Emotions Involved in Shopping at the Airport, Alexis Tymkiw, Jamye Foster
Association of Marketing Theory and Practice Proceedings 2016

Effective Use of Social Media in Creating Brand Engagement, Jamye Foster, Gary Daniel Futrell, Laura Hunt
Association of Marketing Theory and Practice Proceedings 2015

What Do People Really Think About the Green Consumer?, Melinda Andrews, Jamye Foster
Association of Marketing Theory and Practice Proceedings 2011