Marketing: The Greatest Invention of the Human Mind? A Look at Marketing, Materialism, and Status as Consumer Constructs, Stephen LeMay, James E. Coleman, Kacey Rodgers
Association of Marketing Theory and Practice Proceedings 2011

Moral Foundation Theory and Sustainable Marketing: An Approach to Research, Stephen LeMay, James E. Coleman, Dave McMahon, Wallace R. Wood
Association of Marketing Theory and Practice Proceedings 2011