Understanding the Ecologically Conscious Behaviors of Status Motivated Millennials, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Publications

Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, Yuan Li
Jacqueline K. Eastman

I Wasn’t Expecting That! The Relational Impact of Negotiation Strategy Expectation Violations, Stephanie P. Thomas, Monique L. Ueltschy Murfield, Jacqueline K. Eastman
Jacqueline K. Eastman

Editorial: How not to get published in the Journal of Consumer Behaviour: A guide to avoiding disappointment, Steven D’Alessandro, Jacqueline K. Eastman
Jacqueline K. Eastman

Reaching the Price Conscious Consumer: the Impact of Personality, Generational Cohort and Social Media Use, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi
Jacqueline K. Eastman

Ask the Experts: Jacqueline K. Eastman, Jacqueline K. Eastman
Jacqueline K. Eastman

Can Luxury Attitudes Impact Sustainability? The Role of Desire for Unique Products, Culture, and Brand Self-congruence, Jacqueline K. Eastman, Rajesh Iyer, Sihem Dekhili
Department of Marketing Faculty Publications

Luxury & Sustainability, Jacqueline K. Eastman
Jacqueline K. Eastman

Developing a Measure of Inconspicuous Luxury Motivation, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, Yuan Li
Department of Marketing Faculty Publications

Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, Yuan Li
Hyunju Shin

Developing a Measure of Inconspicuous Luxury Motivation, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Presentations

Ask the Experts: Jacqueline K. Eastman, Jacqueline K. Eastman
Department of Marketing Faculty Media Appearances and Interviews

Luxury & Sustainability, Jacqueline K. Eastman
Department of Marketing Faculty Presentations

Reaching the Price Conscious Consumer: the Impact of Personality, Generational Cohort and Social Media Use, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi
Department of Marketing Faculty Publications

Editorial: How not to get published in the Journal of Consumer Behaviour: A guide to avoiding disappointment, Steven D’Alessandro, Jacqueline K. Eastman
Department of Marketing Faculty Publications

I Wasn’t Expecting That! The Relational Impact of Negotiation Strategy Expectation Violations, Stephanie P. Thomas, Monique L. Ueltschy Murfield, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Negotiation Strategy Impact on Supply Chain Relationships, Stephanie Thomas, Karl Manrodt, Jacqueline K. Eastman
Jacqueline K. Eastman

Integrating the Impact of Sustainability, Price, and Culture on Consumers' Response to Retailers, Mertcan Tascioglu, Jacqueline K. Eastman, Dora E. Bock, Karl Manrodt, C. David Shepard
Jacqueline K. Eastman

Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses, Jacqueline K. Eastman, Maria E. Aviles, Mark D. Hanna
Mark D. Hanna

Book Review of Predictably Irrational: The Hidden Forces That Shape Our Decisions, Jacqueline K. Eastman
Jacqueline K. Eastman

Book Review of Buyology: The Truth and Lies About Why We Buy, Jacqueline K. Eastman
Jacqueline K. Eastman

Book Review of Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart , Jacqueline K. Eastman
Jacqueline K. Eastman

Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, Kevin L. Eastman
Jacqueline K. Eastman

Millennial Money Matters: The Impact of Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, Lindsay R.L. Larson
Jacqueline K. Eastman

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, David L. Mothersbaugh
Jacqueline K. Eastman

Suggestions for Successfully Establishing a University Selling Center, C. David Shepherd, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of Materialism on Feeling Financially Inadequate, Dora E. Bock, Lindsay R.L. Larson, Jacqueline K. Eastman
Jacqueline K. Eastman

The Picture of Luxury: Millennial's Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Jacqueline K. Eastman

The Picture of Luxury: A Comprehensive Examination of College Student Consumers' Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Jacqueline K. Eastman

The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study, Jacqueline K. Eastman, Lindsay R.L. Larson, Tyler Meharg
Jacqueline K. Eastman

The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay R.L. Larson, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of Future Time Perspective and Personality on the Sustainable Behaviours of Seniors, Jacqueline K. Eastman, P. Modi, S. Gordon-Wilson
Jacqueline K. Eastman

Predicting adventure seeking of young adults: The role of risk, innovativeness and status consumption, Matthew Keane, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions, Jacqueline K. Eastman, Bryant Smalley, Jacob C. Warren
Jacqueline K. Eastman

When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain Relationships, Heather Monteiro, Jacqueline K. Eastman, David Shepherd, Kevin L. Eastman, Karl Manrodt, Dora Bock
Jacqueline K. Eastman

Do They Shop to Stand Out or Fit In? The Luxury Fashion Purchase Intentions of Young Adults, Jacqueline K. Eastman, Rajesh Iyer, David Shepherd, Angelina Heugel, Don Faulk
Jacqueline K. Eastman

The impact of retailers’ sustainability and price on consumers’ responses in different cultural contexts, Mertcan Tascioglu, Jacqueline K. Eastman, Dora Bock, Karl Manrodt, David Shepherd
Jacqueline K. Eastman

A comparative assessment of win-win and win-lose negotiation strategy use on supply chain relational outcomes, Stephanie Thomas, Jacqueline K. Eastman, C. David Shepherd, Luther Denton
Jacqueline K. Eastman

Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses, Jacqueline K. Eastman, Maria E. Aviles, Mark D. Hanna
Jacqueline K. Eastman

When to Give a Flip: Flipping a MBA Marketing Project, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of the Motivation for Status on Consumers’ Perceptions of Retailer Sustainability: The Moderating Impact of Collectivism and Materialism, Mertcan Tascioglu, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

Developing Entrepreneurial Competencies: A Student Organization Business, L. Wayne Plumly, Leisa L. Marshall, Jacqueline K. Eastman, Rajesh Iyer, Kenneth L. Stanley, John Boatwright
Jacqueline K. Eastman

Perceptions of Millennials’ Media Attitudes and Use: a Comparison of U.s. And Indian Millennials, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Heidi Rottier, Seema Singh Zokarkar
Jacqueline K. Eastman

The Impact of Cognitive Age on Seniors’ Lifestyles, Rajesh Iyer, Timothy H. Reisenwitz, Jacqueline K. Eastman
Jacqueline K. Eastman

Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style, Bryant Smalley, Jacob Warren, Jacqueline K. Eastman
Jacqueline K. Eastman

The Influencers of Time Perspective, Personality, and Cognitive Age on Sustainability Behaviors for Older Americans, Jacqueline K. Eastman, Sianne Gordon-Wilson, Pratik Modi
Jacqueline K. Eastman

The Impact of Extra-Relational Factors and Negotiation Strategy Expectation Violations on Ongoing Buyer-Supplier Relationships, Stephanie Thomas, Jacqueline K. Eastman, Monique Murfield
Jacqueline K. Eastman

Using Classroom Response Technology to Create an Active Learning Environment in Marketing Classes, James A. Muncy, Jacqueline K. Eastman
Jacqueline K. Eastman

Interactive Technology in the Classroom: An Exploratory Look at Its Use and Effectiveness, Jacqueline K. Eastman, Rajesh Iyer, Kevin Eastman
Jacqueline K. Eastman

The Impact Of Unethical Reasoning On Different Types Of Academic Dishonesty: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Timothy H. Reisenwitz
Jacqueline K. Eastman

The Impact of Unethical Reasoning on Academic Dishonesty: Exploring the Moderating Effect of Social Desirability, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students, Kevin Eastman, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Cindy H. Randall
Jacqueline K. Eastman

Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Cindy H. Randall
Jacqueline K. Eastman

Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Cindy H. Randall
Jacqueline K. Eastman

Academic Dishonesty as a Multidimensional Construct and Its Impact on Unethical Behavior, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

The Elderly and the Internet: An Updated Look of Their Internet Use and How It Is Impacted by Nostalgia Proneness, Innovativeness, and Risk Aversion, Timothy H. Reisenwitz, Rajesh Iyer, David B. Kuhlmeier,, Jacqueline K. Eastman
Jacqueline K. Eastman

Economic Expectations For the Holiday Season: A Comparison of Retailer Versus Consumer Perceptions, Jacob Forehand, Jacqueline K. Eastman, Benjamin P. McKay
Jacqueline K. Eastman

KIVA: Peer to Peer Microfinance and the Stimulus of Entrepreneurship, Morgan Miles, Jaqueline K. Eastman, Jacqueline K. Eastman
Jacqueline K. Eastman

Consumers’ Sustainability Perceptions: A Focus Downstream In The Supply Chain, Mertcan Tascioglu, Jacqueline K. Eastman, Dora Bock, Karl Manrodt, C. David Shepherd
Jacqueline K. Eastman

An Exploratory Look at Indian Millennials’ Media Perceptions, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Seema Singh Zokarkar
Jacqueline K. Eastman

The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, Katy Armul
Jacqueline K. Eastman

Utilizing Technology Effectively to Improve Millenials Educational Performance, Maria E. Aviles, Jacqueline K. Eastman
Jacqueline K. Eastman

Predicting Adventure Seeking of Young Adults: The Role of Risk, Innovativeness and Status Consumption, Matthew Keane, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Publications

The Picture of Luxury: A Comprehensive Examination of College Student Consumers' Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Department of Marketing Faculty Publications

The Picture of Luxury: Millennial's Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Hyunju Shin

The Picture of Luxury: A Comprehensive Examination of College Student Consumers' Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Hyunju Shin

The Impact of Future Time Perspective and Personality on the Sustainable Behaviours of Seniors, Jacqueline K. Eastman, P. Modi, Sianne Gordon-Wilson
Department of Marketing Faculty Publications

The Picture of Luxury: Millennial's Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Department of Marketing Faculty Presentations

The Impact of Retailers’ Sustainability and Price on Consumers’ Responses in Different Cultural Contexts, Mertcan Tascioglu, Jacqueline K. Eastman, Dora E. Bock, Karl Manrodt, David Shepherd
Department of Marketing Faculty Publications

When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain Relationships, Heather Monteiro, Jacqueline K. Eastman, David Shepherd, Kevin L. Eastman, Karl Manrodt, Dora E. Bock
Department of Marketing Faculty Publications

The impact of retailers’ sustainability and price on consumers’ responses in different cultural contexts, Mertcan Tascioglu, Jacqueline K. Eastman, Dora E. Bock, Karl Manrodt, C. David Shepard
Department of Marketing Faculty Publications

The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions, Jacqueline K. Eastman, Bryant Smalley, Jacob C. Warren
Department of Marketing Faculty Publications

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, David L. Mothersbaugh
Hyunju Shin

Do They Shop to Stand Out or Fit In? The Luxury Fashion Purchase Intentions of Young Adults, Jacqueline K. Eastman, Rajesh Iyer, David Shepherd, Angelina Heugel, Don L. Faulk
Department of Marketing Faculty Publications

A comparative assessment of win-win and win-lose negotiation strategy use on supply chain relational outcomes, Stephanie Thomas, Jacqueline K. Eastman, C. David Shepherd, Luther Denton
Department of Marketing Faculty Publications

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, David L. Mothersbaugh
Department of Marketing Faculty Publications

The Impact of Generational Cohorts on Status Consumption: An Exploratory Look at Generational Cohort and Demographics on Status Consumption, Jacqueline K. Eastman, Jun Liu
Jun Liu

Consumer Perceptions of Community Banks: An Exploratory Study, Jacqueline K. Eastman, Wendy L. Denton, Michael L. Thomas, Luther Trey Denton
Luther Trey Denton

The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay Larson, Jacqueline K. Eastman
Lindsay R.L. Larson

A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials’ Retirement Investment Decisions, Lindsay Larson, Jacqueline K. Eastman, Dora E. Bock
Lindsay R.L. Larson

Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, Lindsay Larson
Lindsay R.L. Larson

Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Jin-Woo Kim

The Impact of Materialism on Feeling Financially Inadequate, Dora E. Bock, Lindsay R.L. Larson, Jacqueline K. Eastman
Lindsay R.L. Larson

The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study, Jacqueline K. Eastman, Lindsay R.L. Larson, Tyler Meharg
Lindsay R.L. Larson

Millennial Money Matters: The Impact of Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, Lindsay R.L. Larson
Lindsay R.L. Larson

Consumer Perceptions of Community Banks: An Exploratory Study, Jacqueline K. Eastman, Wendy L. Denton, Michael L. Thomas, Luther Trey Denton
Michael L. Thomas

The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay R.L. Larson, Jacqueline K. Eastman
Lindsay R.L. Larson

The Impact of the Motivation for Status on Consumers’ Perceptions of Retailer Sustainability: The Moderating Impact of Collectivism and Materialism, Mertcan Tascioglu, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Publications

The Influencers of Time Perspective, Personality, and Cognitive Age on Sustainability Behaviors for Older Americans, Jacqueline K. Eastman, Sianne Gordon-Wilson, Pratik Modi
Department of Marketing Faculty Publications

Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style, Bryant Smalley, Jacob Warren, Jacqueline K. Eastman
Department of Marketing Faculty Publications

When to Give a Flip: Flipping a MBA Marketing Project, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses, Jacqueline K. Eastman, Maria E. Aviles, Mark D. Hanna
Department of Marketing Faculty Publications

Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism, Jacqueline K. Eastman, Dora Bock, Kevin L. Eastman
Kevin Eastman

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Kevin Eastman

Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Kevin Eastman

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin Eastman
Kevin Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Kevin Eastman

Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Kevin Eastman

Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism, Jacqueline K. Eastman, Dora Bock, Kevin L. Eastman
Kevin Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin Eastman
Kevin Eastman

Perceptions of Millennials’ Media Attitudes and Use: a Comparison of U.s. And Indian Millennials, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Heidi Rottier, Seema Singh Zokarkar
Department of Marketing Faculty Publications

Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, Kevin L. Eastman
Department of Marketing Faculty Publications

Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism, Jacqueline K. Eastman, Dora E. Bock, Kevin L. Eastman
Jacqueline K. Eastman

A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials’ Retirement Investment Decisions, Lindsay Larson, Jacqueline K. Eastman, Dora E. Bock
Jacqueline K. Eastman

The Impact of Relationship History on Negotiation Strategy Expectations: A Theoretical Framework, Stephanie P. Thomas, Karl B. Manrodt, Jacqueline K. Eastman
Jacqueline K. Eastman

Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status, Jacqueline K. Eastman, Kevin L. Eastman
Jacqueline K. Eastman

A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials’ Retirement Investment Decisions, Lindsay Larson, Jacqueline K. Eastman, Dora E. Bock
Department of Marketing Faculty Publications

The Impact of Extra-Relational Factors and Negotiation Strategy Expectation Violations on Ongoing Buyer-Supplier Relationships, Stephanie Thomas, Jacqueline K. Eastman, Monique Murfield
Department of Marketing Faculty Publications

Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism, Jacqueline K. Eastman, Dora E. Bock, Kevin L. Eastman
Department of Marketing Faculty Publications

A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials’ Retirement Investment Decisions, Lindsay R.L. Larson, Jacqueline K. Eastman, Dora E. Bock
Lindsay R.L. Larson

Status Consumption in Consumer Behavior: Scale Development and Validation, Jacqueline K. Eastman, Ronald E. Goldsmith, Leisa R. Flynn
Jacqueline K. Eastman

An Exploratory Study of the Application of Neural Networks to Marketing: Predicting Rock Music Shopping Behavior, Leisa R. Flynn, Jacqueline K. Eastman, Stephen Newell
Jacqueline K. Eastman

Consumers’ Sustainability Perceptions: A Focus Downstream In The Supply Chain, Mertcan Tascioglu, Jacqueline K. Eastman, Dora Bock, Karl Manrodt, C. David Shepherd
Department of Marketing Faculty Presentations

The Impact of Unethical Reasoning on Academic Dishonesty: Exploring the Moderating Effect of Social Desirability, Rajesh Iyer, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Dealing with Student Group Project Traumas: Teaching Students Recognition, Responsibility, and Resolution of Group Project Problems, Tim Reisenwitz, Jacqueline K. Eastman
Jacqueline K. Eastman

Assessing a Marketing Program: One Department's Journey, Jacqueline K. Eastman, Ralph C. Allen
Jacqueline K. Eastman

The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams, Mitch Griffin
Jacqueline K. Eastman

Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Jacqueline K. Eastman

Using Classroom Response Technology to Create an Active Learning Environment in Marketing Class, James A. Muncy, Jacqueline K. Eastman
Jacqueline K. Eastman

The Fashion Conscious Mall Shopper: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

Utilizing Technology Effectively to Improve Millennials' Educational Performance: An Exploratory Look at Business Students' Perceptions, Maria Aviles, Jacqueline K. Eastman
Jacqueline K. Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Jacqueline K. Eastman

The Relationship between Cognitive Age and Status Consumption: An Exploratory Look, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

Exploring the Relationship between Gratitude and Economic Perceptions, Dora E. Bock, Jacqueline K. Eastman, Benjamin P. McKay
Jacqueline K. Eastman

The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, Stephanie P. Thomas
Jacqueline K. Eastman

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Jacqueline K. Eastman

Important Characteristics in an MBA Program: The Perceptions of Online MBA Students, Danielle N. Rydzewski, Jacqueline K. Eastman, Joseph Bocchi
Jacqueline K. Eastman

The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay Larson, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Jacqueline K. Eastman, Benjamin P. McKay
Jacqueline K. Eastman

Medical Advertising on Demand: A Content Analysis of YouTube Direct-to-Consumer Pharmaceutical Advertisements, James A. Muncy, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of Generational Cohorts on Status Consumption: An Exploratory Look, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of Shopping Styles on Status Consumers: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, Stephanie P. Thomas
Jacqueline K. Eastman

Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Jacqueline K. Eastman

Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion, Rajesh Iyer, Heather Monteiro, Jacqueline K. Eastman, Heidi Rotter
Jacqueline K. Eastman

The Impact of Generational Cohorts on Status Consumption: An Exploratory Look at Generational Cohort and Demographics on Status Consumption, Jacqueline K. Eastman, Jun Liu
Jacqueline K. Eastman

Effectively Serving the Needs of the Millennial Marketing Student: The Product Life Cycle Approach to Class Organization, Jacqueline K. Eastman, Maria Aviles, Mark D. Hanna
Jacqueline K. Eastman

Examining Retailer and Consumer Perceptions in Determining Economic Expectations, Jacqueline K. Eastman, Benjamin P. McKay, Jacob Forehand
Jacqueline K. Eastman

The Short-Term Impact of Super Bowl Advertising on Stock Prices: An Exploratory Event Study, Jacqueline K. Eastman, Rajesh Iyer, Joan M. Wiggenhorn
Jacqueline K. Eastman

Determinants in Online MBA Program Selection: An Exploratory Study, Jacqueline K. Eastman, Joseph Bocchi, Danielle N. Rydzewski
Jacqueline K. Eastman

The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams
Jacqueline K. Eastman

Consumer Perceptions of Community Banks: An Exploratory Study, Jacqueline K. Eastman, Wendy L. Denton, Michael L. Thomas, Luther Trey Denton
Jacqueline K. Eastman

Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, Lindsay Larson
Jacqueline K. Eastman

The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman, Ruppal Sharma
Jacqueline K. Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Jacqueline K. Eastman

Important Characteristics in an MBA Program: The Perceptions of Online MBA Students, Danielle N. Rydzewski, Jacqueline K. Eastman, Joseph Bocchi
Jacqueline K. Eastman

The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, Katy Armul
Jacqueline K. Eastman

The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Benjamin P. McKay, Jacqueline K. Eastman
Jacqueline K. Eastman

Effectively Serving the Needs of the Millennial Marketing Student: The Product Life Cycle Approach to Class Organization, Jacqueline K. Eastman, Maria Aviles, Mark D. Hanna
Mark D. Hanna

Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status, Jacqueline K. Eastman, Kevin L. Eastman
Department of Marketing Faculty Publications

Negotiation Strategy Impact on Supply Chain Relationships, Stephanie Thomas, Karl Manrodt, Jacqueline K. Eastman
Department of Marketing Faculty Publications

An Exploratory Look at Indian Millennials’ Media Perceptions, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Seema Singh Zokarkar
Department of Marketing Faculty Presentations

The Impact of Relationship History on Negotiation Strategy Expectations: A Theoretical Framework, Stephanie P. Thomas, Karl B. Manrodt, Jacqueline K. Eastman
Department of Marketing Faculty Publications

The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman, Ruppal Sharma
Department of Marketing Faculty Publications

This Site is Currently Under Construction, Jacqueline K. Eastman
Jacqueline K. Eastman

The Elderly and Their Attitudes Toward the Internet: The Impact on Internet Use, Purchase, and Comparison Shopping, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay R.L. Larson, Jacqueline K. Eastman
Department of Marketing Faculty Presentations

(x) The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay R.L. Larson, Jacqueline K. Eastman
Lindsay R.L. Larson

The Impact of Materialism on Feeling Financially Inadequate, Dora E. Bock, Lindsay R.L. Larson, Jacqueline K. Eastman
Department of Marketing Faculty Presentations

(x) The Impact of Materialism on Feeling Financially Inadequate, Dora E. Bock, Lindsay R.L. Larson, Jacqueline K. Eastman
Lindsay R.L. Larson

Millennial Money Matters: The Impact of Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, Lindsay R.L. Larson
Department of Marketing Faculty Presentations

(x) Millennial Money Matters: The Impact of Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, Lindsay R.L. Larson
Lindsay R.L. Larson

The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Jacqueline K. Eastman, Benjamin P. McKay
Department of Marketing Faculty Publications

Medical Advertising on Demand: A Content Analysis of YouTube Direct-to-Consumer Pharmaceutical Advertisements, James A. Muncy, Rajesh Iyer, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion, Rajesh Iyer, Heather Monteiro, Jacqueline K. Eastman, Heidi Rottier
Department of Marketing Faculty Publications

Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, Lindsay Larson
Department of Marketing Faculty Publications

The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay Larson, Jacqueline K. Eastman
Department of Marketing Faculty Publications

The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams, Mitch Griffin
Department of Marketing Faculty Publications

The Journal of Advertising: Twenty-Five Years and beyond, James A. Muncy, Jacqueline K. Eastman
Jacqueline K. Eastman

Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Department of Marketing Faculty Publications

The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, Stephanie P. Thomas
Department of Marketing Faculty Publications

The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Benjamin P. McKay, Jacqueline K. Eastman
Department of Marketing Faculty Publications

The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams
Department of Marketing Faculty Publications

Determinants in Online MBA Program Selection: An Exploratory Study, Jacqueline K. Eastman, Joseph Bocchi, Danielle N. Rydzewski
Department of Marketing Faculty Publications

The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study, Jacqueline K. Eastman, Lindsay R.L. Larson, Tyler Meharg
Department of Marketing Faculty Presentations

Exploring the Relationship between Gratitude and Economic Perceptions, Dora E. Bock, Jacqueline K. Eastman, Benjamin P. McKay
Department of Marketing Faculty Publications

Important Characteristics in an MBA Program: The Perceptions of Online MBA Students, Jacqueline K. Eastman, Danielle N. Rydzewski, Joseph Bocchi
Jacqueline K. Eastman

Utilizing Technology Effectively to Improve Millennials' Educational Performance, Jacqueline K. Eastman, Maria Aviles
Jacqueline K. Eastman

(x) The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study, Jacqueline K. Eastman, Lindsay R.L. Larson, Tyler Meharg
Lindsay R.L. Larson

Do Advertising Efficiency and Brand Value Matter? Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Jin-Woo Kim

The Relationship between Cognitive Age and Status Consumption: An Exploratory Look, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Publications

Using Classroom Response Technology to Create an Active Learning Environment in Marketing Classes, James A. Muncy, Jacqueline K. Eastman
Department of Marketing Faculty Publications

The Impact of Generational Cohorts on Status Consumption: An Exploratory Look at Generational Cohort and Demographics on Status Consumption, Jacqueline K. Eastman, Jun Liu
Department of Marketing Faculty Publications

Effectively Serving the Needs of the Millennial Marketing Student: The Product Life Cycle Approach to Class Organization, Jacqueline K. Eastman, Maria E. Aviles, Mark D. Hanna
Department of Marketing Faculty Publications

Utilizing Technology Effectively to Improve Millenials Educational Performance, Maria E. Aviles, Jacqueline K. Eastman
Department of Marketing Faculty Presentations

Using Classroom Response Technology to Create an Active Learning Environment in Marketing Class, James A. Muncy, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Utilizing Technology Effectively to Improve Millennials' Educational Performance: An Exploratory Look at Business Students' Perceptions, Maria E. Aviles, Jacqueline K. Eastman
Department of Marketing Faculty Publications

The Impact of Shopping Styles on Status Consumers: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, Stephanie P. Thomas
Department of Marketing Faculty Publications

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Department of Marketing Faculty Publications

Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Department of Marketing Faculty Publications

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Department of Marketing Faculty Publications

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Department of Marketing Faculty Publications

The Impact of Generational Cohorts on Status Consumption: An Exploratory Look, Jacqueline K. Eastman
Department of Marketing Faculty Publications

The Fashion Conscious Mall Shopper: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Academic Dishonesty: Are Business Students Different From Other College Students?, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

Retaining the Online Learner: Profile of Students in an Online MBA Program and Implications for Teaching Them, Joe Bocchi, Jacqueline K. Eastman, Cathy Owens Swift
Jacqueline K. Eastman

Consumer Perceptions of Community Banks: An Exploratory Study, Jacqueline K. Eastman, Wendy L. Denton, Michael L. Thomas, Luther Trey Denton
Department of Marketing Faculty Publications

Examining Retailer and Consumer Perceptions in Determining Economic Expectations, Jacqueline K. Eastman, Benjamin P. McKay, Jacob Forehand
Department of Marketing Faculty Publications

Important Characteristics in an MBA Program: The Perceptions of Online MBA Students, Danielle N. Rydzewski, Jacqueline K. Eastman, Joseph Bocchi
Department of Marketing Faculty Publications

Book Review of Buyology: The Truth and Lies About Why We Buy, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Insurance Sales Agents and the Internet: The Relationship Between Opinion Leadership, Subjective Knowledge, and Internet Attitudes, Jacqueline K. Eastman, Alan D. Eastman, Kevin L. Eastman
Jacqueline K. Eastman

Important Characteristics in an MBA Program: The Perceptions of Online MBA Students, Danielle N. Rydzewski, Jacqueline K. Eastman, Joseph Bocchi
Department of Marketing Faculty Publications

The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, Katy Armul
Department of Marketing Faculty Publications

The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, Katy Armul
Department of Marketing Faculty Presentations

The Short-Term Impact of Super Bowl Advertising on Stock Prices: An Exploratory Event Study, Jacqueline K. Eastman, Rajesh Iyer, Joan M. Wiggenhorn
Department of Marketing Faculty Publications

(x) Consumer Perceptions of Community Banks: An Exploratory Study, Jacqueline K. Eastman, Wendy L. Denton, Michael L. Thomas, Luther Trey Denton
Michael L. Thomas

Consumer Perceptions of Community Banks: An Exploratory Study, Jacqueline K. Eastman, Wendy T. Denton, Michael L. Thomas, Luther Trey Denton
Luther Trey Denton

Interactive Technology in the Classroom: An Exploratory Look at Its Use and Effectiveness, Jacqueline K. Eastman, Rajesh Iyer, Kevin Eastman
Department of Finance Faculty Publications

Economic Expectations For the Holiday Season: A Comparison of Retailer Versus Consumer Perceptions, Jacob Forehand, Jacqueline K. Eastman, Benjamin P. McKay
Department of Marketing Faculty Publications

Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Cindy H. Randall
Department of Marketing Faculty Publications

Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Cindy H. Randall
Department of Marketing Faculty Publications

The Impact Of Unethical Reasoning On Different Types Of Academic Dishonesty: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Timothy H. Reisenwitz
Department of Marketing Faculty Publications

KIVA: Peer to Peer Microfinance and the Stimulus of Entrepreneurship, Jacqueline K. Eastman, Kevin Eastman
Department of Finance Faculty Presentations

KIVA: Peer to Peer Microfinance and the Stimulus of Entrepreneurship, Morgan Miles, Jaqueline K. Eastman, Jacqueline K. Eastman
Department of Marketing Faculty Publications

The Impact of Cognitive Age on Seniors’ Lifestyles, Rajesh Iyer, Timothy H. Reisenwitz, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Predicting Rock Music Consumption Behaviors of Undergraduates: Demographic versus Psychological Variables, Leisa R. Flynn, Jacqueline K. Eastman, Stephen J. Newell
Jacqueline K. Eastman

Book Review of Predictably Irrational: The Hidden Forces That Shape Our Decisions, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students, Kevin Eastman, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Publications

Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students, Kevin Eastman, Jacqueline K. Eastman, Rajesh Iyer
Department of Finance Faculty Publications

Developing Entrepreneurial Competencies: A Student Organization Business, L. Wayne Plumly, Leisa L. Marshall, Jacqueline K. Eastman, Rajesh Iyer, Kenneth L. Stanley, John Boatwright
Department of Marketing Faculty Publications

Suggestions for Successfully Establishing a University Selling Center, C. David Shepherd, Jacqueline K. Eastman
Department of Marketing Faculty Publications

The Elderly's Internet Usage: an Updated Look, Tim Reisenwitz, Rajesh Iyer, David B. Kuhlmeier, Jacqueline K. Eastman
Jacqueline K. Eastman

Book Review of Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart , Jacqueline K. Eastman
Department of Marketing Faculty Publications

The Innovation of Interactive Technology in the Classroom, Jacqueline K. Eastman
Jacqueline K. Eastman

The Elderly and the Internet: An Updated Look of Their Internet Use and How It Is Impacted by Nostalgia Proneness, Innovativeness, and Risk Aversion, Timothy H. Reisenwitz, Rajesh Iyer, David B. Kuhlmeier,, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Academic Dishonesty as a Multidimensional Construct and Its Impact on Unethical Behavior, Rajesh Iyer, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Enhancing Classroom Communication With Interactive Technology: How Faculty Can Get Started, Jacqueline K. Eastman
Jacqueline K. Eastman

Academic Dishonesty: Are Insurance Students Different from Other College Students?, Kevin Eastman, Yuling Wang, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

Addressing Academic Integrity, S. Andrew Ostapski, Donna Cunningham, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

Effective Group Management for Class Projects, Jacqueline K. Eastman
Jacqueline K. Eastman

2006 First Annual Best Practices in Teaching Seminar, Jacqueline K. Eastman
Jacqueline K. Eastman

Nonprofit Marketing Plan Project, Jacqueline K. Eastman
Jacqueline K. Eastman

Understanding the Academically Dishonest Student: Are Business Students Different from Other College Students?, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

The Use of Interactive Technology in the Classroom: Insights on How Faculty Can Get Started, Jacqueline K. Eastman
Jacqueline K. Eastman

Developing Entrepreneurial Competencies: A Student Organization Business, L. Wayne Plumly, Leisa L. Marshall, Jacqueline K. Eastman, Rajesh Iyer, Kenneth L. Stanley, John Boatwright
Jacqueline K. Eastman

Addressing Academic Dishonesty: The Implications for Business Schools, Professors, and Students, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Jacqueline K. Eastman

The Innovation of Interactive Technology in the Classroom, Jacqueline K. Eastman
Jacqueline K. Eastman

Addressing Academic Dishonesty: The Implications for Business Schools, Professors, and Students, Jacqueline K. Eastman, Rajesh Iyer, Kevin Eastman
Jacqueline K. Eastman

The Impact of Cognitive Age on Internet Use of the Elderly: an Introduction to the Public Policy Implications, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

Dealing with Student Group Project Traumas: Teaching Students Recognition, Responsibility, and Resolution of Group Project Problems, Jacqueline K. Eastman, Tim Reisenwitz
Jacqueline K. Eastman

Creating an Effective Online Learning Environment: A Shift in the Pedagogical Environment, Sanjay Gupta, Jacqueline K. Eastman, Cathy Owens Swift
Jacqueline K. Eastman

The Elderly’s Uses and Attitudes Towards the Internet, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

Internet Usage for Comparison Shopping: An Elderly Perspective, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

How Do the Elderly Feel About the Internet: The Impact of Elderly’s Attitudes on Internet Use and Purchase, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of Cognitive Age on Internet Use, Purchase, and Innovativeness Among Elderly Consumers, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

A Framework for Assessing Student Learning in an MBA Program, Claude R. Superville, Johnnie Williams, Jacqueline K. Eastman
Jacqueline K. Eastman

The Challenges and Benefits of Teaching MBA Courses Online: Lessons from the Georgia WebMBA (TM), Jacqueline K. Eastman, Cathy Owens Swift, Joe Bocchi, Richard Jordan, James L. McCabe
Jacqueline K. Eastman

Marketing: Pre-Selection & Retention of the Online Graduate Student, Joseph Bocchi, Jacqueline K. Eastman, Cathy Owens Swift, Richard Jordan
Jacqueline K. Eastman

A Framework for Assessing Student Learning in an MBA Program, Claude R. Superville, Johnnie Williams, Jacqueline K. Eastman, Ralph C. Allen
Jacqueline K. Eastman

Issues in Marketing Online Insurance Products: Agents’ Use, Attitudes, and Views of the Impact of the Internet, Kevin Eastman, Jacqueline K. Eastman, Alan D. Eastman
Jacqueline K. Eastman

Meeting Prerequisite Needs Through Online Pre-Selection and Advisement: Reducing Web-Based Curricular Costs, Jacqueline K. Eastman
Jacqueline K. Eastman

Enhancing Collaborative Learning: Discussion Boards and Chat Rooms as Project Communication Tools, Jacqueline K. Eastman, Cathy Owens Swift
Jacqueline K. Eastman

Profile of a Consortium, Joe Bocchi, Jacqueline K. Eastman, Cathy Owens Swift
Jacqueline K. Eastman

Intellectual Policies, Jacqueline K. Eastman, Shary Karlin
Jacqueline K. Eastman

The King and Summer's Opinion Leadership Scale: Revision and Refinement, Leisa R. Flynn, Ronald E. Goldsmith, Jacqueline K. Eastman
Jacqueline K. Eastman

The Challenges and Benefits of Offering a Distance Learning MBA Program: Two Program’s Perspectives, Joe Bocchi, Shawn F. Clouse, Jacqueline K. Eastman, Maureen J. Fleming, Richard Jordan, Nader H. Shooshtari, Cathy Owens Swift
Jacqueline K. Eastman

Promoting Collaborative Learning Among Students: Electronic Discussion Boards and Chat Rooms as Project Communication Tools, Jacqueline K. Eastman, Cathy Owens Swift
Jacqueline K. Eastman

The Relationship Between Ethical Ideology and Ethical Behavior Intentions: An Exploratory Look at Physicians' Responses to Managed Care Dilemmas, Jacqueline K. Eastman, Kevin L. Eastman, Michael A. Tolson
Jacqueline K. Eastman

New Horizons in Distance Education: The Online Learner-Centered Marketing Class, Jacqueline K. Eastman, Cathy Owens Swift
Jacqueline K. Eastman

An Introduction to E-Commerce in Western Europe, Iwona Gorecka, Jacqueline K. Eastman
Jacqueline K. Eastman

The Elderly’s Use and Attitudes Toward the Internet: A Proposal for Study, Dorian Osborne Jr., Jacqueline K. Eastman
Jacqueline K. Eastman

Developing a MBA Assessment Program: Guidance from the Literature and One Program’s Experience, Jacqueline K. Eastman, Ralph C. Allen, Claude R. Superville
Jacqueline K. Eastman

MBA Program Revamped For Fall, Jacqueline K. Eastman
Jacqueline K. Eastman

An Introduction to Business to Business E-Commerce: Implications for Marketing Managers, Laura A. Hancock, Jacqueline K. Eastman
Jacqueline K. Eastman

Issues in Marketing Online Issues Products, Jarrett Bridges, Jacqueline K. Eastman
Jacqueline K. Eastman

Issues in Marketing Online Insurance Products: The Viewpoints of Agents, Kevin L. Eastman, Jacqueline K. Eastman, Alan D. Eastman
Jacqueline K. Eastman

Leaving an Unethical Managed Care Plan: An Exploratory Look at Doctors' Intentions, Jacqueline K. Eastman, Kevin L. Eastman, Michael A. Tolson
Jacqueline K. Eastman

COBA Launches Web-based M.B.A., Jacqueline K. Eastman
Jacqueline K. Eastman

The Use of Student Created Cases in a MBA Program: One Program’s Examples, Jacqueline K. Eastman, Darall Harris, Joanne Harris, R. Eric Martinez
Jacqueline K. Eastman

Developing Students’ Professional Behavior, Jacqueline K. Eastman
Jacqueline K. Eastman

MBA Program Revamped For Fall, Jacqueline K. Eastman
Jacqueline K. Eastman

Online Business Education Programs: An Overview of Opportunities in MBA Education, Jacqueline K. Eastman, Cathy Owens Swift
Jacqueline K. Eastman

The Generality/Specificity Issue in Consumer Innovativeness Research, Ronald E. Goldsmith, Jacqueline K. Eastman, Jon Frieden
Jacqueline K. Eastman

Leaving an Unethical Managed Care Plan: An Exploratory Look at Doctors' Intentions, Jacqueline K. Eastman, Kevin L. Eastman, R.B. Drennan
Jacqueline K. Eastman

Service Learning Through Non-Profit Marketing: One Professor and Student's Perspective, Jacqueline K. Eastman, Brooke Roddenberry
Jacqueline K. Eastman

The Marketing of a Regional MBA Program: The Impact of the Promotional Mix, Jacqueline K. Eastman, Jeremy Lee
Jacqueline K. Eastman

An Exploratory Discussion of the Ethical Issues Facing Physicians with Managed Care, Jacqueline K. Eastman
Jacqueline K. Eastman

Teaching Philosophy and Practice, Jacqueline K. Eastman
Jacqueline K. Eastman

Assessing a Marketing Program: One Department's Journey, Jacqueline K. Eastman, Ralph C. Allen
Jacqueline K. Eastman

M.B.A. Program Now Accepting Applications, Jacqueline K. Eastman
Jacqueline K. Eastman

The Public Policy Implications of Managed Care: The Doctors' Perspective, Jacqueline K. Eastman, Kevin L. Eastman, Michael A. Tolson
Jacqueline K. Eastman

Nonprofit Marketing Plan Project, Jacqueline K. Eastman
Jacqueline K. Eastman

Materialism and Consumer Ethics, James A. Muncy, Jacqueline K. Eastman
Jacqueline K. Eastman

M.B.A. Program Increases Flexibility, Jacqueline K. Eastman
Jacqueline K. Eastman

Domestic Violence Shelters Breaking Silences: Cross Cultural and Strategic Issues, Jacqueline K. Eastman, Valori Scherer
Jacqueline K. Eastman

Nonprofit Marketing Class Projects: Benefits and Examples, Jacqueline K. Eastman
Jacqueline K. Eastman

Brand Preferences of School Age Children: An Exploratory Analysis, Jacqueline K. Eastman, Leisa R. Flynn, James A. Muncy, Douglas A. David
Jacqueline K. Eastman

The Ethics of Managed Care: An Exploratory Look at the Issues Facing Doctors, Jacqueline K. Eastman, Kevin L. Eastman, Michael A. Tolson
Jacqueline K. Eastman

South Georgia Children as Consumers of Toys: The Influences of Media, Peers, and Parents and the Ethical Implication for Parents and Marketers, Jacqueline K. Eastman, Leisa R. Flynn, Douglas A. David
Jacqueline K. Eastman

The Relationship Between Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Student, Jacqueline K. Eastman, Bill Fredenberger, David Campbell, Stephen Calvert
Jacqueline K. Eastman

Chapter 5: The High-Tech Innovator: A Model and Scale for Measurement, Jacqueline K. Eastman
Jacqueline K. Eastman

Preparing for AACSB Accreditation Under The New Standards, Stephen S. Batory, Robert G. Schwartz, Barbara Samuel Loftus, Jacqueline K. Eastman, Chuck Tomkovick
Jacqueline K. Eastman

The Factor Structure and Gender Differences for the List of Values: A Cross-Cultural Study, Ronald E. Goldsmith, Jacqueline K. Eastman, David Campbell, Stephen Calvert
Jacqueline K. Eastman

The Ethics of Managed Care: A Review of the Issues Facing Doctors, Michael Tolson, Jacqueline K. Eastman
Jacqueline K. Eastman

The Factor Structure of the Richins and Dawson Materialism Scale, Ronald E. Goldsmith, Jacqueline K. Eastman, David Campbell, Stephen Calvert
Jacqueline K. Eastman

Gender Differences in Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Students, Jacqueline K. Eastman, Ronald E. Goldsmith, David Campbell, Stephen Calvert, Bill Fredenberger
Jacqueline K. Eastman

The Ethics of Managed Care: An Initial Look at the Doctors' Perspective, Jacqueline K. Eastman, Kevin L. Eastman, Michael A. Tolson
Jacqueline K. Eastman

The Ethics of Insurance Professionals Versus Insurance Students: The Educational Implications, Jacqueline K. Eastman, Kevin L. Eastman, R.B. Drennan
Jacqueline K. Eastman

The Ethics of Insurance Professionals: Comparison of Personal Versus Professional Ethics, Kevin Eastman, Jacqueline K. Eastman, Alan D. Eastman
Jacqueline K. Eastman

Opinion Leaders and Opinion Seekers: Two New Measurement Scales, Leisa R. Flynn, Ronald E. Goldsmith, Jacqueline K. Eastman
Jacqueline K. Eastman

An Exploratory Investigation of Ethical and Unethical Children's Promotional Practices: The Viewpoints of Mothers and Fathers, Jacqueline K. Eastman, Laura Spells, Bruce Alford, Cathy Oliver
Jacqueline K. Eastman

Understanding Status Consumption: A Revised Conceptual Model, Jacqueline K. Eastman, Leisa R. Flynn, Ronald E. Goldsmith
Jacqueline K. Eastman

Chapter 4: Ethical Dimensions, Jacqueline K. Eastman
Jacqueline K. Eastman

Status Consumption and Self Image: A Cross Cultural Analysis, Ronald E. Goldsmith, Leisa R. Flynn, Jacqueline K. Eastman, Stephen Calvert
Jacqueline K. Eastman

Global Business Ethics and Technology Transfer, Jacqueline K. Eastman
Jacqueline K. Eastman

Ethical Issues of the Nineties, Jacqueline K. Eastman, Bruce Alford, Allan C. Reddy, Sid Duddley, Bob Corey
Jacqueline K. Eastman

Status Consumption and Fashion Behavior: An Exploratory Study, Jacqueline K. Eastman
Jacqueline K. Eastman

Status Consumption and Self Image: An Exploratory Study, Ronald E. Goldsmith, Leisa R. Flynn, Jacqueline K. Eastman
Jacqueline K. Eastman

Advertising to Children: An Ethical Checklist, Bruce L. Alford, Jacqueline K. Eastman
Jacqueline K. Eastman

Promotions to Children: The Managerial and Research Implications, Douglas A. David, Jacqueline K. Eastman
Jacqueline K. Eastman

The Ethics of Insurance Professionals Versus Insurance Students: The Educational Implications, Jacqueline K. Eastman, Kevin L. Eastman, R.B. Drennan
Jacqueline K. Eastman

The Ethics of Insurance Professionals: Comparison of Personal Versus Professional Ethics, Kevin Eastman, Jacqueline K. Eastman, Alan D. Eastman
Jacqueline K. Eastman

Shopping for Status: The Retail Managerial Implications, Jacqueline K. Eastman, Leisa R. Flynn, Ronald E. Goldsmith
Jacqueline K. Eastman

Neural Networks in Marketing, Jacqueline K. Eastman, Stephen J. Newell
Jacqueline K. Eastman

Social Values and Female Fashion Leadership: A Cross‐cultural Study, Ronald E. Goldsmith, Jon B. Freiden, Jacqueline K. Eastman
Jacqueline K. Eastman

Status Consumption: The Concept and Its Measure, Jacqueline K. Eastman, Ronald E. Goldsmith, Leisa R. Flynn
Jacqueline K. Eastman

Status Consumption: A Conceptual Model of the Construct, Jacqueline K. Eastman, Ronald E. Goldsmith, Leisa R. Flynn
Jacqueline K. Eastman

An Experiment of Issue Involvement With Prescription Drug Advertising, Jacqueline K. Eastman
Jacqueline K. Eastman

Neural Networks: An Overview and Suggested Applications, Stephen Newell, Jacqueline K. Eastman
Jacqueline K. Eastman

The Effect of Strategic Type on New Product Development Strategies, Jacqueline K. Eastman, J. Joseph Cronin Jr.
Jacqueline K. Eastman

The Dimensionality of the King and Summers' Opinion Leadership Scale, Ronald E. Goldsmith, Jacqueline K. Eastman, Leisa R. Flynn
Jacqueline K. Eastman

The Reemergence of the Socially Conscious Consumer: The Marketing Strategy Implications of the Green Consumer Movement, Jacqueline K. Eastman
Jacqueline K. Eastman

Nonstore Shopping Among Senior Citizens, Jacqueline K. Eastman, Ronald E. Goldsmith
Jacqueline K. Eastman