Consumer Decision-Making on Golf Equipment: Impact of Emerging Strategic Organizational Goals and Supply Chain Intricacies, Faith A. Hopkins, Ismet Anitsal, Melek Meral Anitsal
Association of Marketing Theory and Practice Proceedings 2023

Trends in Global Bridal Industry: Emergence of Online Bridal Stores and Survival of Brick-And-Mortar Stores, Libby Jones, Ismet Anitsal, Melek Meral Anitsal
Association of Marketing Theory and Practice Proceedings 2022

How Generational Preferences, Cultural Trends, Workplace Expectations, and Other Factors Have Changed the Definition of Professionalism in Terms of Attire and How Employers and Managers Can Respond, Allie R. Guinn, Melek Meral Anitsal, Ismet Anitsal
Association of Marketing Theory and Practice Proceedings 2021

PANEL: Changing Expectations from Department Chairs in the Dynamic Environment of Higher Education, Ismet Anitsal, Melek Meral Anitsal, Michael Latta, David J. Burns
Association of Marketing Theory and Practice Proceedings 2020

The Fall of Sears from within: How Customer Sentiments Refuted Retail Capital and Authority, Michael D. Harris, Ismet Anitsal, Melek Meral Anitsal
Association of Marketing Theory and Practice Proceedings 2019

Is Marketing Science Really Scientific?, Michael Latta, Ismet Anitsal, Michael McCall, Stephen A. LeMay
Association of Marketing Theory and Practice Proceedings 2019

An Exploratory Study on Ethical and Legal Issues of Marketing Strategies in the Cigarette Industry: Perspectives on E-Cigarettes, Jason Bruce Kilby, Ismet Anitsal, Melek Meral Anitsal
Association of Marketing Theory and Practice Proceedings 2018

What are the Expectations and Opportunities for Full Professors Different than Associate and Assistant Professors?, Tulay Girard, Ismet Anitsal, Meral Anitsal, David Burns, Michael Latta, Michael McCall
Association of Marketing Theory and Practice Proceedings 2017

How to Teach Entrepreneurship: Traditional Lectures versus Experiential Learning, Ismet Anitsal, M. Meral Antisal
Association of Marketing Theory and Practice Proceedings 2016

Testing the Semiotic Associations, Industry Representation, Recognition and Consumer Sentiments of Logos, Tulay Girard, Melek Meral Meral Anitsal, Ismet Anitsal
Association of Marketing Theory and Practice Proceedings 2015

Student Expectations versus Faculty Perceptions of Online Programs, Melek Meral Meral Anitsal, Ismet Anitsal
Association of Marketing Theory and Practice Proceedings 2015

An Exploratory Research on the Use of Social Media, Raven Clark, Melek Meral Anitsal, Ismet Anitsal
Association of Marketing Theory and Practice Proceedings 2014

Gift Cards and Gift Giving, Melek Meral Anitsal, Ismet Anitsal, Amanda Brown
Journal of Applied Marketing Theory

Relationships of Brand Awareness, Logo Associations and Prior Shopping Experience: A Pre-test Study, Tulay Girard, M. Meral Anitsal, Ismet Anitsal, ZhenYe Zhang
Association of Marketing Theory and Practice Proceedings 2013

How Retailers Use Services Marketing Mix To Communicate Information On Sales Receipts, Ismet Anitsal, Tulay Girard, Melek Meral Anitsal
Association of Marketing Theory and Practice Proceedings 2011

Gift Cards and Gift Giving: Research Notes from the Field, Melek Meral Meral Anitsal, Ismet Anitsal, Sara E. Taylor
Association of Marketing Theory and Practice Proceedings 2010