Increasing Graduate Business Enrollments Using the Marketing Growth Strategy Matrix, J. Michael McDonald, Glen Riecken, John Leaptrott
John Leaptrott

Using Humor in Advertising: When Does it Work?, Glen Riecken, Kyle Hensel
Southern Business Review

Increasing Graduate Business Enrollments Using the Marketing Growth Strategy Matrix, J. Michael McDonald, Glen Riecken, John Leaptrott
Department of Management Faculty Presentations