Defining Health Care Marketing: A Review of Scholarly and Other Textual Sources, Gary Daniel Futrell
Journal of Applied Marketing Theory

A CIT Investigation of Patient Deception Using Self-Discrepancy Theory, Gary Daniel Futrell
Association of Marketing Theory and Practice Proceedings 2017

Effective Use of Social Media in Creating Brand Engagement, Jamye Foster, Gary Daniel Futrell, Laura Hunt
Association of Marketing Theory and Practice Proceedings 2015