Love at First Touch: How Swiping vs. Typing Changes Online Dating Decision-Making, Farhana Nusrat, Yaniu Huang, Cait Lamberton
Association of Marketing Theory and Practice Proceedings 2022

Entitled to Be Served: Does Self-Checkout Make Customers Feel Less Rewarded?, Farhana Nusrat, Yanliu Huang
Association of Marketing Theory and Practice Proceedings 2021

Less Talking, More Empathy: How to use Emojis to Help People Feel Good, Farhana Nusrat, Yanliu Huang
Association of Marketing Theory and Practice Proceedings 2021