The Marketing and Economic Implications of Select Bankruptcies in North American Professional Sports Since the Start of the Global Economic Crisis, Eric C. Schwarz, Patrick Ryan Murphy, Barbara Caldwell
Journal of Applied Marketing Theory

Social Marketing as a Catalyst for Building New Relationships between Sport Practitioners and Academicians, Eric C. Schwarz, Dallas Branch
Journal of Applied Marketing Theory

Social Marketing as a Catalyst for Building New Relationships between Sport Practitioners and Academicians, Eric C. Schwarz, Dallas Branch
Association of Marketing Theory and Practice Proceedings 2011

Geolocation Social Marketing: Where Traditional and Social Media Marketing Meet, Alan LeFleur, Eric C. Schwarz
Association of Marketing Theory and Practice Proceedings 2011

The Role of Recovery Marketing to Recapture a Sport Market over the Past Decade: From Travel and Tourism to Professional and Amateur Sport Business, Eric C. Schwarz
Journal of Applied Marketing Theory

The Role of Recovery Marketing to Recapture a Sport Market over the Past Decade: From Travel and Tourism to Professional and Amateur Sport Business, Eric C. Schwarz
Association of Marketing Theory and Practice Proceedings 2010