Awareness Marketing: Cause Marketing without Contribution, Elizabeth A. Minton, Frank Cabano
Association of Marketing Theory and Practice Proceedings 2022

Mothers with Empty Arms: Marketing, Stigma, and Bereaved Mothers, Elizabeth A. Minton, Carissa Anthony, Cindy Xin Wang, Alexa Fox
Association of Marketing Theory and Practice Proceedings 2022

“Merry Christmas!” & “Happy Holidays!” Consumer Reactions to Holiday Advertising Messaging, Gaelle Moal – Ulvoas, Valerie A. Taylor, Elizabeth A. Minton
Association of Marketing Theory and Practice Proceedings 2021