Part of the Business Commons

Works by Deborah H. Lester in Business

2013

Digital Word-of-Mouth and the Gender Implications, Deborah H. Lester, Andrew M. Forman, Dolly D. Loyd, Tyra A. Burton
Association of Marketing Theory and Practice Proceedings 2013

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2010

Differences in Online Social Media Mavens: the Gender Gap, Tyra Mitchell, Deborah H. Lester, R. Keith Tudor, Dolly D. Loyd
Association of Marketing Theory and Practice Proceedings 2010

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