Personal Brand Equity in LinkedIn: Impression Management as an Antecedent and Behaviors as Consequences, Carlos Valdez, Jorge Villegas, David Penn
Association of Marketing Theory and Practice Proceedings 2023

The Perceptions and Experiences of Human Resources Recruiters Regarding Linkedin as an Online Personal Branding Representation of Recent Business Graduates, Carlos Valdez, Carole Ann Creque, David Penn, James Gallo
Association of Marketing Theory and Practice Proceedings 2022