PANEL: Changing Expectations from Department Chairs in the Dynamic Environment of Higher Education, Ismet Anitsal, Melek Meral Anitsal, Michael Latta, David J. Burns
Association of Marketing Theory and Practice Proceedings 2020

Student’s Attitudes toward Academic Dishonesty: An Exploration, David J. Burns, Randy S. Stuart, Anne Heineman Batory, Stephen S. Batory
Association of Marketing Theory and Practice Proceedings 2019

Volunteering: A Comparison of the Motivations of Collegiate Students Attending Different Types of Institutions, David J. Burns, Mark Toncar, Cynthia Anderson, Cassandra Wells, Jeffrey Fawcett, Kathleen H. Gruben
Kathleen H. Gruben

Consumer Warfare: The Effect of Attitude toward One’s Rival on Attitudes toward Defensive Strategies, David J. Burns, Jennifer Hutchins, Rick Mathisen
Association of Marketing Theory and Practice Proceedings 2016

Neuroscience and Teaching and Learning in the Marketing Classroom: What Students Don’t Know about what is Necessary to Succeed in the Higher Education Environment or, in Other Words, Teaching and Learning: What Does the Brain Have to do with Students’ Performance in the Classroom (Yes, Perhaps Surprisingly, Students Do Possess Brains, Even if They Generally Try to Minimize Their Use, at Least in the Context of Formal Education)?, David J. Burns, Sandra L. Pierquet
Association of Marketing Theory and Practice Proceedings 2016

Consumer Ethics: A Cross-National Study, David J. Burns, Pola B. Gupta, Günter Buerke
Association of Marketing Theory and Practice Proceedings 2015

Consumer Alienation: Relationships with Marketplace Interaction Styles, David J. Burns
Association of Marketing Theory and Practice Proceedings 2014

Adjuncts and Institutional and College Mission: Maintaining Distinctives in an Era of Part-Time Faculty, David J. Burns, Yvonne Smith, Keith Starcher
Association of Marketing Theory and Practice Proceedings 2014

The Role of Empathy in the Benefits Sought from Volunteering, David J. Burns
Association of Marketing Theory and Practice Proceedings 2013

The Inmates Are Running the Asylum: The Role of a Consumer Mentality in Higher Education and Exploring How it Can be Overcome, Stephen S. Batory, Anne Heineman Batory, David J. Burns, John Lanasa, Randy Stuart
Association of Marketing Theory and Practice Proceedings 2013

Retailer Loyalty Cards in Retailing: An Exploratory Look at Consumers’ Attitudes, David J. Burns, Mark Toncar
Association of Marketing Theory and Practice Proceedings 2011

The Perks and Problems of Being Department Chair, David J. Burns, Stephen S. Batory, John Lanasa, Chris Manolis
Association of Marketing Theory and Practice Proceedings 2010

Ethics in Retail Buying and Sales: Perceptions of Future Retail Personnel, David J. Burns
Association of Marketing Theory and Practice Proceedings 2010

Loyalty Cards: a Review of the Research and Suggestions for Future Research, David J. Burns
Association of Marketing Theory and Practice Proceedings 2010

Volunteering: A Comparison of the Motivations of Collegiate Students Attending Different Types of Institutions, David J. Burns, Mark Toncar, Cynthia Anderson, Cassandra Wells, Jeffrey Fawcett, Kathleen H. Gruben
Department of Marketing Faculty Publications