Part of the Business Commons

Works by Dave McMahon in Business

2022

Supply Chain Resilience and Agility During COVID19: The Case of Automobile Manufacturing, Leor Ben-Meir, Steve LeMay, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2022

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The Application of Kahneman’s Concepts to Marketing Police in Ontario, Canada, Pritpal Thind, Steve LeMay, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2022

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2021

Choice Architecture and Marketing Pre-Suasion: The Case of the Motorcycle Industry, Stephen LeMay, Bethany Landis, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2021

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2019

Are Customer Reward Programs Really Rewarding?, Michael McCall, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2019

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Are Customer Reward Programs Really Rewarding?, Michael McCall, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2019

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2018

Tracing, Security, and Safety: The Problem with Wild-Caught Seafood Supply Chains, Stephen LeMay, Dave McMahon, Jeffrey Periatt
Association of Marketing Theory and Practice Proceedings 2018

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The Uphill Battles for Non-Profit Organizations, Dave McMahon, Samuel Seamon, Michael McCall
Association of Marketing Theory and Practice Proceedings 2018

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2017

Small Business Issue: “how do we avoid the speed trap and not get hit by the speeders?”, Dave McMahon, Stephen M. Rapier, Michael McCall
Association of Marketing Theory and Practice Proceedings 2017

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2016

The Generations and Restaurant Types, Dave McMahon, Stephen Rapier, Michael McCall, Carol L. Bruneau
Association of Marketing Theory and Practice Proceedings 2016

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SCM?, Stephen A. LeMay, Dave McMahon, Jeffery A. Periatt
Association of Marketing Theory and Practice Proceedings 2016

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2015

Job Satisfaction and Driver Turnover: a Brief History of a Supply Chain Research Theme, Stephen LeMay, Dave McMahon, Jeffery A. Periatt, Rose Opengart
Association of Marketing Theory and Practice Proceedings 2015

Sales Force Adoption and Usage of LinkedIn, Lisa Witzig, Joe Spencer, Dave McMahon, Katlyn Myers
Association of Marketing Theory and Practice Proceedings 2015

2014

The Transformation of the Supply Chain Manager, Dave McMahon, Stephen A. LeMay, Jeffery A. Periatt
Association of Marketing Theory and Practice Proceedings 2014

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2013

Customer Service Employees in Logistics, Dave McMahon, Stephen A. LeMay, Jeff Periatt, Rose Opengart
Association of Marketing Theory and Practice Proceedings 2013

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2012

Moral Foundation Theory and Marketing, Steve LeMay, James Coleman, Dave McMahon
Journal of Applied Marketing Theory

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2011

Moral Foundation Theory and Sustainable Marketing: An Approach to Research, Stephen LeMay, James E. Coleman, Dave McMahon, Wallace R. Wood
Association of Marketing Theory and Practice Proceedings 2011

2010

Are Nonprofits Choosing the Right Type of Website, Dave McMahon, Samuel Seaman
Association of Marketing Theory and Practice Proceedings 2010

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The Evolving Role and Responsibilities of IS Managers in Logistics, Stephen LeMay, Dave McMahon, Jeffery A. Periatt, Jon Carr
Association of Marketing Theory and Practice Proceedings 2010

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