Social Media Influencer Perceived Source Credibility Scale Validation and Consumer Attitudes Toward the Brand: An Exploratory Study in Urban India, James E. Stoddard, Lubna Nafees, Christy M. Cook
Association of Marketing Theory and Practice Proceedings 2023

The Relationships Between Prosocial Consumer Behavior, Consumer Resilience, Consumer Risk Taking Propensity and Consumer Hoarding During COVID-19, Christy M. Cook, Pia A. Albinsson, James E. Stoddard
Association of Marketing Theory and Practice Proceedings 2022