Influence of Social Motivations on Spectator Consumption Behavior of a Formula One Grand Prix Event, Kevin K. Byon, Suk-kyu Kim, Jae-gu Yu, James J. Zhang, Chong Kim
Association of Marketing Theory and Practice Proceedings 2013

Dimensions of Market Demand Associated with Professional Women Basketball Game Events in Korea, Sophia D. Min, James J. Zhang, Chong Kim, Daehyun Kim
Association of Marketing Theory and Practice Proceedings 2011