B2B Social Media Marketing: A Content Analysis of the Role of Scope on Firm Performance, Nicole Beachum, Marianne Loes, Stacy Wellborn, Catherine Hessick
Association of Marketing Theory and Practice Proceedings 2021

Up Rooting: Sports Marketing Analytics and Attendance in Major League Baseball, Adam Merkle, Catherine Hessick, Britton Leggett, Kenneth O'Connor, Larry Goehrig
Association of Marketing Theory and Practice Proceedings 2020