A Preliminary Examination of Sponsorship Motivations and Leveraging in Motor Sports, Carol L. Bruneau
Association of Marketing Theory and Practice Proceedings 2020

A Preliminary Model Reflecting the Potential Contributions Shared by the Four Parties within the Realm of Sports Sponsorship, Carol L. Bruneau, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2018

The Generations and Restaurant Types, Dave McMahon, Stephen Rapier, Michael McCall, Carol L. Bruneau
Association of Marketing Theory and Practice Proceedings 2016

Metaphorical Linkages Between Sports Properties and Sponsors, Carol L. Bruneau
Association of Marketing Theory and Practice Proceedings 2015

Student Perceptions of Internships: What Are the Perceived Benefits for the Interested Parties?, Sam Fullerton, Tammy McCullough, Robert Twells, Carol L. Bruneau
Association of Marketing Theory and Practice Proceedings 2014

An Examination of the Segmentation Typologies Articulated in the Spectator and Participation Sports Marketing Literature, Sam Fullerton, Tammy McCullough, Carol L. Bruneau
Association of Marketing Theory and Practice Proceedings 2013

Rebates and Reward Programs: Conflicting Drivers, Michael McCall, Clay Voorhees, Carol L. Bruneau, Aimee Dars Ellis
Association of Marketing Theory and Practice Proceedings 2010