The Efficacy of Customer’s Voluntary Use of Self-Service Technology (SST): A Dual-Study Approach, Hyunju Shin, Bo Dai
Hyunju Shin

The Efficacy of Customer’s Voluntary Use of Self-Service Technology (SST): A Dual-Study Approach, Hyunju Shin, Bo Dai
Department of Marketing Faculty Publications

Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract, Hyunju Shin, Bo Dai
Hyunju Shin

Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract, Hyunju Shin, Bo Dai
Department of Marketing Faculty Presentations

The Evolving Patterns of the Concept of Positioning: Some Initial Findings, Charles Blankson, Bo Dai
Bo Dai

Overcoming Information Overload in Retail Environments: Imagination and Sales Promotion in a Wine Context, Seth Ketron, Nancy Spears, Bo Dai
Bo Dai

This Site is Currently Under Construction, Bo Dai
Bo Dai

Overcoming Information Overload in Retail Environments: Imagination and Sales Promotion in a Wine Context, Seth Ketron, Nancy Spears, Bo Dai
Department of Marketing Faculty Publications

(x) Overcoming Information Overload in Retail Environments: Imagination and Sales Promotion in a Wine Context, Seth Ketron, Nancy Spears, Bo Dai
Bo Dai

(x) The Evolving Patterns of the Concept of Positioning: Some Initial Findings, Charles Blankson, Bo Dai
Bo Dai

Who is the “Self” that Buys?: An Empirical Examination of Imaginative Consumption and Explanation of Opinion Leadership, Kirsten L. Cowan, Bo Dai
Bo Dai

The Impact of Online Shopping Experience on Risk Perceptions and Online Purchase Intentions: Does Product Category Matter?, Bo Dai, Sandra Forsythe, Wi-Suk Kwon
Bo Dai

Introduction to Retailing, Bo Dai
Bo Dai

Introduction to Retailing, Bo Dai
Bo Dai

Exploring Interpersonal Differences in Gift-Giving: A Perspective Beyond Cross-Cultural Comparison, Bo Dai
Bo Dai

Chinese Culture and Business Environment, Bo Dai
Bo Dai

Consumer Adoption of Cloud Computing Service: An Exploratory Study, Bo Dai
Bo Dai

The Impact of Perceived Fairness of Dynamic Pricing and Its Impact on Satisfaction and Behavioral Intentions: A Conceptual Framework, Bo Dai, Sandra Forsythe
Bo Dai

Perceived Fairness of Dynamic Pricing and Its Impact on Consumer Behavioral Outcomes: A Conceptual Framework, Bo Dai
Bo Dai

Perceived Fairness of Dynamic Pricing and Its Impact on Consumer Behavioral Outcomes, Bo Dai
Bo Dai

Perceived Fairness of Dynamic Pricing and Its Impact on Consumer Behavioral Outcomes: A Conceptual Framework, Bo Dai, Sandra Forsythe
Bo Dai

Perceived (Un)fairness of Dynamic Pricing and Its Impact on Consumer Behavioral Outcomes, Bo Dai, Sandra Forsythe
Bo Dai

The Impact of Online Shopping Experience on Risk Perceptions and Purchase Intentions: The Moderating Role of Product Catagory, Bo Dai
Bo Dai

The Impact of Online Shopping Experience on Risk Perceptions and Purchase Intentions, Bo Dai
Bo Dai

Impact of Online Shopping Experience on Risk Perceptions and Purchase Intention: The Moderating Role of Product Category and Gender, Bo Dai, Sandra Forsythe
Bo Dai

Impact of Online Shopping Experience on Risk Perceptions and Purchase Intentions: The Moderating Role of Gender, Bo Dai, Sandra Forsythe
Bo Dai