Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement​: Using Big Data Analytics and Natural Language Processing, Xia Liu, Hyunju Shin, Alvin C. Burns
Department of Marketing Faculty Publications

Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement​: Using Big Data Analytics and Natural Language Processing, Xia Liu, Hyunju Shin, Alvin C. Burns
Hyunju Shin

The Influence of Luxury Brands' Firm Engagement on Customer Engagement on Social Media: Structured Abstract, Xia Liu, Hyunju Shin, Alvin C. Burns
Department of Marketing Faculty Presentations