Part of the Lesbian, Gay, Bisexual, and Transgender Studies Commons

Works by Holly Coleman in Lesbian, Gay, Bisexual, and Transgender Studies

2022

Rainbow-Washing Away Customers: Does the Consumer’s Perception of Rainbow-Washing Affect Purchasing Behavior?, Ashley N. Johns, Sindy Chapa, Nakima Brooks, Holly Coleman, Maya DuBois
Association of Marketing Theory and Practice Proceedings 2022

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