SNS eWOM sentiment: impacts on brand value co-creation and trust, Christin Seifert, Wi-Suk Kwon
Christin Seifert

SNS eWOM sentiment: impacts on brand value co-creation and trust, Christin Seifert, Wi-Suk Kwon
School of Human Ecology Faculty Publications

Let Me Tell You a Story!: Effects of Electronic Word-of-Mouth on Brand Value Co-Creation and Brand Trust in Social Media, Christin Seifert, Wi-Suk Kwon
Christin Seifert

Creating Effective Cause-brand Alliances: the Role of Cause-brand Fit, Message Source, and Perceived Motivations, Beth Harben Myers, Wi-Suk Kwon, Sandra Forsythe
Beth Myers

The Influence of Perceived Cause-brand Fit, Cause Involvement, and Perceived Motivations on Consumer Attitude Toward a Cause-brand Alliance and Intentions to Purchase the Product Associated With the Alliance, Beth Harben Myers, Wi-Suk Kwon, Sandra Forsythe
Beth Myers

Creating Effective Cause-brand Alliances: the Role of Message Source, Perceived Motivations, and Cause-brand Fit, Beth Harben Myers, Wi-Suk Kwon, Sandra Forsythe
Beth Myers

Predicting Consumers’ Cause-brand Alliance Attitude and Purchase Intentions: The Influence of Cause Involvement, Message Source, Perceived Motivations, and Cause-brand Fit, Beth Harben Myers, Wi-Suk Kwon, Sandra Forsythe
Beth Myers

Antecedents of consumer attitude toward cause-brand alliances and post-brand attitude, Beth Harben Myers, Wi-Suk Kwon
Beth Myers