An Examination of the Antecedents and Consequences of Materialism: A Cross-Cultural Look at India versus the United States, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, Barry Babin
Department of Marketing Faculty Publications

An Examination of the Antecedents and Consequences of Materialism for Indian Consumers, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, Barry Babin
Department of Marketing Faculty Presentations

An Exploratory Look at Indian Millennials’ Media Perceptions, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Seema Singh Zokarkar
Department of Marketing Faculty Presentations