Part of the Human Ecology Commons

Works by Tianyu Cui in Human Ecology

2020

Can brands deviate from their brand aesthetic? Brand luxury status as a moderator, Christin Seifert, Tianyu Cui, Veena Chattaraman
Christin Seifert

2019

Can brands deviate from their brand aesthetic? Brand luxury status as a moderator, Christin Seifert, Tianyu Cui, Veena Chattaraman
School of Human Ecology Faculty Publications

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