Pro-environmental Millennial Consumers' Responses to the Fur Conundrum of Luxury Brands, Virginia Rolling, Christin Seifert, Veena Chattaraman, Amrut Sadachar
Virginia Rolling

Pro-environmental Millennial Consumers' Responses to the Fur Conundrum of Luxury Brands, Virginia Rolling, Christin Seifert, Veena Chattaraman, Amrut Sadachar
School of Human Ecology Faculty Publications

The Role of Type of Visual Design Stories on Consumers' Cognitive Processing, Christin Seifert, Veena Chattaraman
Christin Seifert

SNS eWOM sentiment: impacts on brand value co-creation and trust, Christin Seifert, Wi-Suk Kwon
Christin Seifert

Can brands deviate from their brand aesthetic? Brand luxury status as a moderator, Christin Seifert, Tianyu Cui, Veena Chattaraman
Christin Seifert

Effects of Socioeconomic Characteristics and Food Promotion Framing on Low Income Consumers’ Purchase of Healthy and Unhealthy Foods, Tannista Banerjee, Veena Chattaraman, Christin Seifert, Gopikrishna Deshpande
Christin Seifert

SNS eWOM sentiment: impacts on brand value co-creation and trust, Christin Seifert, Wi-Suk Kwon
School of Human Ecology Faculty Publications

Can brands deviate from their brand aesthetic? Brand luxury status as a moderator, Christin Seifert, Tianyu Cui, Veena Chattaraman
School of Human Ecology Faculty Publications

The Role of Type of Visual Design Stories on Consumers' Cognitive Processing, Christin Seifert, Veena Chattaraman
School of Human Ecology Faculty Presentations

Let Me Tell You a Story!: Effects of Electronic Word-of-Mouth on Brand Value Co-Creation and Brand Trust in Social Media, Christin Seifert, Wi-Suk Kwon
Christin Seifert

Design Principles and Holistic Processing: Interaction Effects of Design Complexity and Novelty on Aesthetic Response, Christin Seifert, Veena Chattaraman
Christin Seifert