Creating Effective Cause-brand Alliances: the Role of Cause-brand Fit, Message Source, and Perceived Motivations, Beth Harben Myers, Wi-Suk Kwon, Sandra Forsythe
Beth Myers

The Influence of Perceived Cause-brand Fit, Cause Involvement, and Perceived Motivations on Consumer Attitude Toward a Cause-brand Alliance and Intentions to Purchase the Product Associated With the Alliance, Beth Harben Myers, Wi-Suk Kwon, Sandra Forsythe
Beth Myers

Cause-brand Alliances: Less Familiar Brands With Familiar Causes, Beth Harben Myers, Sandra Forsythe
Beth Myers

Cultivating Critical Thinking and Analytical Skills Through Visual Critiques, Sang-Eun Byun, Beth Harben Myers
Beth Myers

Creating Effective Cause-brand Alliances: the Role of Message Source, Perceived Motivations, and Cause-brand Fit, Beth Harben Myers, Wi-Suk Kwon, Sandra Forsythe
Beth Myers

Political Opinion Leadership and Advertisement Attitude: the Moderating Roles of Cognitive and Affective Responses to Political Messages, Beth Harben Myers, Soyoung Kim
Beth Myers

Predicting Consumers’ Cause-brand Alliance Attitude and Purchase Intentions: The Influence of Cause Involvement, Message Source, Perceived Motivations, and Cause-brand Fit, Beth Harben Myers, Wi-Suk Kwon, Sandra Forsythe
Beth Myers

Antecedents of consumer attitude toward cause-brand alliances and post-brand attitude, Beth Harben Myers, Wi-Suk Kwon
Beth Myers

Cause-brand Alliance Effectiveness for Unfamiliar Brands Partnered With Familiar Causes, Beth Harben Myers, Sandra Forsythe
Beth Myers

Attitude Towards Fashion Advertisements With Political Content: Impacts of Opinion Leadership and Perception of Advertisement Message, Beth Harben Myers, Soyoung Kim
Beth Myers

The Influence of Consumer Knowledge of the Cause and the Brand, Perceived Fit, and Perceived Company Motivation on Consumer Attitude Toward Cause-brand Alliances, Beth Harben Myers
Beth Myers

Political Opinion Leadership and Attitude toward Fashion Advertisements with Political Content, Beth Harben Myers, Soyoung Kim
Beth Myers

A Comparison of Modesty in Denim Jean Advertisements Between American and Korean Fashion Magazines: Directions for Future Research, Beth Harben Myers, B. Burgess
Beth Myers

Social Interaction and Territorial Classroom Behavior: the Effects of College Seating Arrangements, N. Kaya, B. Burgess, Beth Harben Myers
Beth Myers