PANEL: Changing Expectations from Department Chairs in the Dynamic Environment of Higher Education, Ismet Anitsal, Melek Meral Anitsal, Michael Latta, David J. Burns
Association of Marketing Theory and Practice Proceedings 2020

PANEL: Are Students Our Customers? Perils and Pitfalls of Students as Customers, Michael Latta, David J. Burns, Michael McCall, Ismet Anitsal, Melek Meral Anitsal
Association of Marketing Theory and Practice Proceedings 2020