Creating Successful Cause-brand Alliances: the Role of Cause Involvement, Perceived Brand Motivations, and Cause-brand Alliance Attitude, Beth Myers, Wi‐Suk Kwon, Sandra Forsythe
Beth Myers

Antecedents of Consumer Attitude Toward Cause-brand Alliances and Post-Brand Attitude, Beth Myers, Wi‐Suk Kwon
Beth Myers

Antecedents of Consumer Attitude Toward Cause-brand Alliances and Post-Brand Attitude, Beth Myers, Wi‐Suk Kwon
School of Human Ecology Faculty Publications

Creating Successful Cause-brand Alliances: the Role of Cause Involvement, Perceived Brand Motivations, and Cause-brand Alliance Attitude, Beth Myers, Wi‐Suk Kwon, Sandra Forsythe
School of Human Ecology Faculty Publications