Can brands deviate from their brand aesthetic? Brand luxury status as a moderator, Christin Seifert, Tianyu Cui, Veena Chattaraman
Christin Seifert

Can brands deviate from their brand aesthetic? Brand luxury status as a moderator, Christin Seifert, Tianyu Cui, Veena Chattaraman
School of Human Ecology Faculty Publications

‘Too New or Too Complex?’ Why Consumers’ Aesthetic Sensitivity Matters in Apparel Design Evaluation, Veena Chattaraman, Christin Seifert
Christin Seifert

How Much Can Brands Deviate from their Brand Aesthetic? The Moderating Role of Brand’s Luxury Statu, Christin Seifert, Tianyu Cui, Veena Chattaraman
Christin Seifert

Identity Formation and Self-Reflection Strategies in the Development of Apparel Design ePortfolios, Christin Seifert, Veena Chattaraman
Christin Seifert

Too New or Too Complex? Why Consumer's Aesthetic Sensitivity Matters in Product Evaluation, Christin Seifert, Veena Chattaraman
Christin Seifert