SNS eWOM sentiment: impacts on brand value co-creation and trust, Christin Seifert, Wi-Suk Kwon
Christin Seifert

Can brands deviate from their brand aesthetic? Brand luxury status as a moderator, Christin Seifert, Tianyu Cui, Veena Chattaraman
Christin Seifert

SNS eWOM sentiment: impacts on brand value co-creation and trust, Christin Seifert, Wi-Suk Kwon
School of Human Ecology Faculty Publications

Can brands deviate from their brand aesthetic? Brand luxury status as a moderator, Christin Seifert, Tianyu Cui, Veena Chattaraman
School of Human Ecology Faculty Publications

Can Visual Storytelling Transform the Aesthetic Experience? A Case for Novel Designs, Christin Seifert
Christin Seifert

‘Too New or Too Complex?’ Why Consumers’ Aesthetic Sensitivity Matters in Apparel Design Evaluation, Veena Chattaraman, Christin Seifert
Christin Seifert

How Much Can Brands Deviate from their Brand Aesthetic? The Moderating Role of Brand’s Luxury Statu, Christin Seifert, Tianyu Cui, Veena Chattaraman
Christin Seifert

Identity Formation and Self-Reflection Strategies in the Development of Apparel Design ePortfolios, Christin Seifert, Veena Chattaraman
Christin Seifert

Too New or Too Complex? Why Consumer's Aesthetic Sensitivity Matters in Product Evaluation, Christin Seifert, Veena Chattaraman
Christin Seifert