Part of the Fashion Business Commons

Works by Beth Myers in Fashion Business

2020

Incorporation of an Online Fashion News Publication into a Fashion Merchandising Course: Perceived Benefits and Educational Impact, Addie Martindale, Beth Myers
Addie Martindale

Service Learning Through Clothing Alteration: a Study With Fashion Students, Rachel Eike, Beth Myers, Diana Sturges
Diana Sturges

Service Learning Through an On-Campus Alterations Shop, Rachel Eike, Beth Myers, Diana Sturges
Diana Sturges

The Impact of Service-learning Targeting Apparel Design Majors: A Qualitative Analysis of Learning Growth, Rachel J. Eike, Beth Myers, Diana Sturges
Diana Sturges

Incorporating Service Learning into the Apparel Curriculum Through a Mending and Alterations Shop, Rachel Eike, Beth Myers, Diana Sturges
Diana Sturges

Cause-related Marketing Campaigns: Do Consumer Perceptions and Brand Motivations Matter?, Beth Myers
Beth Myers

Creating Successful Cause-brand Alliances: the Role of Cause Involvement, Perceived Brand Motivations, and Cause-brand Alliance Attitude, Beth Myers, Wi‐Suk Kwon, Sandra Forsythe
Beth Myers

Antecedents of Consumer Attitude Toward Cause-brand Alliances and Post-Brand Attitude, Beth Myers, Wi‐Suk Kwon
Beth Myers

A Study on Brand Personality: Consumers’ Perceptions of Colours Used in Fashion Brand Logos, Jessica Ridgway, Beth Myers
Beth Myers

The Impact of Service-learning Targeting Apparel Design Majors: A Qualitative Analysis of Learning Growth, Rachel J. Eike, Beth Myers, Diana Sturges
Beth Myers

Garment Workers’ Rights Are Women’s Rights: Suggestions for Future Studies on Support for Socially Responsible Businesses, Beth Myers, Rachel Eike
Beth Myers

Incorporating Service Learning into the Apparel Curriculum Through a Mending and Alterations Shop, Rachel Eike, Beth Myers, Diana Sturges
Beth Myers

Incorporation of an Online Fashion News Publication into a Fashion Merchandising Course: Perceived Benefits and Educational Impact, Addie Martindale, Beth Myers
Beth Myers

Sustainability in the Apparel Discipline: The Layers of ESRAP, Rachel Eike, Erin Irick, Beth Myers, Virginia Noon
Beth Myers

Service Learning Through Clothing Alteration: a Study With Fashion Students, Rachel Eike, Beth Myers, Diana Sturges
Beth Myers

Service Learning Through an On-Campus Alterations Shop, Rachel Eike, Beth Myers, Diana Sturges
Beth Myers

A Content Analysis of Online Retailers' use of Environmental Claims in Apparel Product Descriptions., Beth Myers
Beth Myers

The Role of Cause Involvement, Attitude Toward Cause-related Marketing and Perceived Motivations in Predicting Consumers’ Intentions to Participate in a CRM Campaign, Beth Myers
Beth Myers

Enhancing Creativity and Preparing Students for Careers in the Apparel Industry through Implementing a Blogging Assignment in an E-commerce Course, Beth Myers, Pamela Norum
Beth Myers

2018

Incorporation of an Online Fashion News Publication into a Fashion Merchandising Course: Perceived Benefits and Educational Impact, Addie Martindale, Beth Myers
School of Human Ecology Faculty Presentations

The Impact of Service-learning Targeting Apparel Design Majors: A Qualitative Analysis of Learning Growth, Rachel J. Eike, Beth Myers, Diana Sturges
School of Human Ecology Faculty Publications

2017

Garment Workers’ Rights Are Women’s Rights: Suggestions for Future Studies on Support for Socially Responsible Businesses, Beth Myers, Rachel Eike
School of Human Ecology Faculty Presentations

Sustainability in the Apparel Discipline: The Layers of ESRAP, Rachel Eike, Erin Irick, Beth Myers, Virginia Noon
School of Human Ecology Faculty Presentations

2016

Incorporating Service Learning into the Apparel Curriculum Through a Mending and Alterations Shop, Rachel Eike, Beth Myers, Diana Sturges
School of Human Ecology Faculty Presentations

Service Learning Through an On-Campus Alterations Shop, Rachel Eike, Beth Myers, Diana Sturges
School of Human Ecology Faculty Presentations

Service Learning Through Clothing Alteration: a Study With Fashion Students, Rachel Eike, Beth Myers, Diana Sturges
School of Human Ecology Faculty Presentations

2015

A Content Analysis of Online Retailers' use of Environmental Claims in Apparel Product Descriptions., Beth Myers
School of Human Ecology Faculty Presentations

Cause-related Marketing Campaigns: Do Consumer Perceptions and Brand Motivations Matter?, Beth Myers
School of Human Ecology Faculty Publications

2014

The Role of Cause Involvement, Attitude Toward Cause-related Marketing and Perceived Motivations in Predicting Consumers’ Intentions to Participate in a CRM Campaign, Beth Myers
School of Human Ecology Faculty Presentations

A Study on Brand Personality: Consumers’ Perceptions of Colours Used in Fashion Brand Logos, Jessica Ridgway, Beth Myers
School of Human Ecology Faculty Publications

2013

Antecedents of Consumer Attitude Toward Cause-brand Alliances and Post-Brand Attitude, Beth Myers, Wi‐Suk Kwon
School of Human Ecology Faculty Publications

2012

Enhancing Creativity and Preparing Students for Careers in the Apparel Industry through Implementing a Blogging Assignment in an E-commerce Course, Beth Myers, Pamela Norum
School of Human Ecology Faculty Presentations

Creating Successful Cause-brand Alliances: the Role of Cause Involvement, Perceived Brand Motivations, and Cause-brand Alliance Attitude, Beth Myers, Wi‐Suk Kwon, Sandra Forsythe
School of Human Ecology Faculty Publications