The Role of Type of Visual Design Stories on Consumers' Cognitive Processing, Christin Seifert, Veena Chattaraman
Christin Seifert

Real Fur or Fake Fur? Animal Fur-Free Luxury Brands, Cognitive Dissonance, and Environmentally-Conscious Millennial Consumer Response, Virginia Rolling, Christin Seifert, Veena Chattaraman, Amrut Sadachar
Virginia Rolling

The Role of Type of Visual Design Stories on Consumers' Cognitive Processing, Christin Seifert, Veena Chattaraman
School of Human Ecology Faculty Presentations

‘Too New or Too Complex?’ Why Consumers’ Aesthetic Sensitivity Matters in Apparel Design Evaluation, Veena Chattaraman, Christin Seifert
Christin Seifert

Identity Formation and Self-Reflection Strategies in the Development of Apparel Design ePortfolios, Christin Seifert, Veena Chattaraman
Christin Seifert

Too New or Too Complex? Why Consumer's Aesthetic Sensitivity Matters in Product Evaluation, Christin Seifert, Veena Chattaraman
Christin Seifert

Design Identity Formation and Self-Reflection Strategies in the Development of Students' Design ePortfolio, Christin Seifert, Veena Chattaraman
Christin Seifert

Design Principles and Holistic Processing: Interaction Effects of Design Complexity and Novelty on Aesthetic Response, Christin Seifert, Veena Chattaraman
Christin Seifert