Interactive Engagement: Bridging the Gap between Communities and Healthcare Possibilities, Elizabeth Oke
Georgia Public Health Association Annual Meeting and Conference

Personal Brand Equity in LinkedIn: Impression Management as an Antecedent and Behaviors as Consequences, Carlos Valdez, Jorge Villegas, David Penn
Association of Marketing Theory and Practice Proceedings 2023

Brand Me: How LinkedIn Training Improves Personal Branding by influencing Self-esteem and Job Search Self-efficacy by generating an All-Star profile, Christopher Leo, Timothy Halloran, Carlos Valdez, Leslie Connell, Jennifer Morin
Association of Marketing Theory and Practice Proceedings 2023

Differences in Eco-Friendly Attitudes and Behaviors among Consumers in the United States Across an Array of Demographics, Sam Fullerton, Tammy McCullough
Association of Marketing Theory and Practice Proceedings 2023

A Comparison of the Green Mindset and An Array of Green Customer Citizenship Behaviours of Adult Residents in South Africa and the United States, Christo Bisschoff, Estelle van Tonder, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2023

Differences in Consumers’ Green Consumption Mindsets and Behavior Across South Africa, South Korea and the United States Based upon Measures of Hofstede’s Cultural Dimensions Theory, Sam Fullerton, Estelle van Tonder, Jungki Lee
Association of Marketing Theory and Practice Proceedings 2023

Examining the Product and Service-Centric Website Features and Functions Offered by European Fashion Retailers Following the COVID-19 Pandemic, Richard Heiens, Ravi Narayanaswamy
Association of Marketing Theory and Practice Proceedings 2023

Impact of the Digitized Sales Work Environment on Customer Orientation, Julia Rötzmeier-Keuper, Nancy Viola Wünderlich
Association of Marketing Theory and Practice Proceedings 2023

Choose Your Channels Strategically: How Gender Plays a Role in the Receiving of Online Brand Activism Ad Campaigns, Jana Stupavsky
Association of Marketing Theory and Practice Proceedings 2023

Physical and Emotional Impact of Lighting Conditions in Higher Education Classrooms, Robert P. McDonald, Gallayanee Yaoyuneyong
Association of Marketing Theory and Practice Proceedings 2023

The Effect of Ordering Method on Consumer Return Intentions, Garrett M. Kemp, Laura Boman
Association of Marketing Theory and Practice Proceedings 2023

Could Brand Tribes Facilitate Transformation of Their Members?, Saeed Shobeiri, Jean-Luc Bernard
Association of Marketing Theory and Practice Proceedings 2023

Confronting New Realities: Factors Impacting Adoption and Success of Online Marketing Education in the Caribbean, Neleen S. Leslie-Piper, Celia McKoy, Petula Senior
Association of Marketing Theory and Practice Proceedings 2023

The Relative Importance of Appearance and Language in Consumers’ Evaluations of Multicultural Models in Television Commercials, Neleen S. Leslie-Piper
Association of Marketing Theory and Practice Proceedings 2023

But This Rewards Me! An Examination of Consumer Status and Social Dominance Orientation in the Donation of Reward Points, Clancy R. Slay, Katharine Howie
Association of Marketing Theory and Practice Proceedings 2023

The Digital Engine Model: Lead Generation Through Applied DCM Strategies, Kyle A. Huggins, John D. Hansen
Association of Marketing Theory and Practice Proceedings 2023

Social Media Influencer Perceived Source Credibility Scale Validation and Consumer Attitudes Toward the Brand: An Exploratory Study in Urban India, James E. Stoddard, Lubna Nafees, Christy M. Cook
Association of Marketing Theory and Practice Proceedings 2023

Effects of Online Consumer Ratings on Persuasion, Magdoleen Ierlan
Association of Marketing Theory and Practice Proceedings 2023

Do you Dare to Study Abroad? Examining Cross-Cultural Differences in the Role of Covid-19 Post-Pandemic Stress on Study Abroad Intentions and Country Image Formation, Helena Allman, Hilmi A. Atadil, Harriette Bettis-Outland
Association of Marketing Theory and Practice Proceedings 2023

From Academia to Industry: The Educators’ Role in Preparing Marketing Practitioners for America’s Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe
Association of Marketing Theory and Practice Proceedings 2023

Consumer Decision-Making on Golf Equipment: Impact of Emerging Strategic Organizational Goals and Supply Chain Intricacies, Faith A. Hopkins, Ismet Anitsal, Melek Meral Anitsal
Association of Marketing Theory and Practice Proceedings 2023

Analysis of Collegiate Athlete Social Media Engagement on Instagram, Noelle Magann
Association of Marketing Theory and Practice Proceedings 2023

CSR Communication Strategy: Avoiding Consumer Skepticism Considering Product Type and Firm Size, Maisy Dauphinais, Setare Mohammadi, Lin Guo
Association of Marketing Theory and Practice Proceedings 2023

Student Satisfaction with Learning Experience and Its Impact on Likelihood Recommending University: Net Promoter Score Approach, Musa Pinar, Coleen Wilder, Matthew Luth, Tulay Girard
Association of Marketing Theory and Practice Proceedings 2023

Heritage Products, National Dishes and Consumer Identity, Monisha Das Dr,
Association of Marketing Theory and Practice Proceedings 2023

How Political Ideology Impacts Political Brand Image: Analysis of the 2016, 2018, and 2020 Elections, Kristina M. Harrison, Shawn Thelen, Boonghee Yoo
Association of Marketing Theory and Practice Proceedings 2023

How Digital Content Marketing Affects Viewership and Engagement of Multiplayer Online Battle Arena Esport Events: An Examination of League of Legends, Joshua J. Lord
Honors College Theses

Best Practices for Social Media Branding, Allison Myers
Honors College Theses

Increasing Social Media Equity of a Brand by Developing Social Media Capabilities and Consumer Promotions, Manisha Mathur
Association of Marketing Theory and Practice Proceedings 2023

Sophisticated vs. Rugged: Examining Gendered Brand Communication Styles and Social Media Engagement, Joanne T. Cao, Jamye Foster, Gallayanee S. Yaoyuneyong, Lacey K. Wallace
Journal of Applied Marketing Theory

Using the I3 Model to Understand Overeating, Kenneth Herbst, Mark Peterson, Suman Saha
Journal of Applied Marketing Theory

The Sport Marketing Portfolio Matrix: A Theory-Integrative Exploration of Fans’ “Buy,” “Hold,” and “Sell” Behaviors, Kirk Damon Aiken, Richard M. Campbell, Ajay Sukhdial
Journal of Applied Marketing Theory

How Likely Are Viewers to Watch Television Commercials: A Connectedness Perspective, Velitchka D. Kaltcheva, Anthony Patino, Dennis Pitta
Journal of Applied Marketing Theory

Comments from the Editors, Tulay Girard, Melek Meral Anitsal
Journal of Applied Marketing Theory

Chamber of Commerce Membership: An Explanatory Model of Member Organizations’ Normative, Continuance and Affective Commitments, Shawn F, Clouse, Simona Stan, Nader H. Shooshtari
Journal of Applied Marketing Theory

What Drives Cryptocurrency Adoption? Exploring the Role of Psychological Traits and Environmental Orientation, Sooyeon Choi, Seungho Shin
Journal of Applied Marketing Theory

Use of Online or Traditional Job Search Tools: Which Do Sales Students Prefer When Searching to Begin Their Post-College Graduate Careers-A Study Revisited, Linda Mullen, Randy Stuart, Michael L. Thomas
Department of Marketing Faculty Publications

Margin Variance Analysis for Informing Customer Engagement Strategy, Timothy J. Smith
Association of Marketing Theory and Practice Proceedings 2023

Secondbrand Exchange: When Traditional Retail Brands Resell Used Products, Peter Silverstein, Catherine Armstrong Soule, Sara Hanson
Association of Marketing Theory and Practice Proceedings 2023

Role of Social Media on Travel Destination Decision-Making: Young American’s Motivation, Attitude, and Behavioral Intention, Wooyang Kim, Dale A. Cake, Hyun Sang An
Association of Marketing Theory and Practice Proceedings 2023

The Emergence of “Createch” as a Required or Desired Skill for Digital Marketing Internships, Theresa Clarke, Jordan A. Pratt, Canessa N. Collins
Association of Marketing Theory and Practice Proceedings 2023

Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin
Association of Marketing Theory and Practice Proceedings 2023

Effectiveness of Checkout Charities: Exploring Generational Differences, Shaylee R. Ferguson, Lauren Beverly, Jamye Foster
Association of Marketing Theory and Practice Proceedings 2023

Minimizing the Ratchet Effect: Why Reciprocity Preserves Customer Satisfaction in Service Environments, Kyle A. Huggins, Val Larsen
Association of Marketing Theory and Practice Proceedings 2023

LOHASian’s Cryptocurrency Adoption: Technology Acceptance Model in the Extended Theory of Planned Behavior, Sooyeon Choi
Association of Marketing Theory and Practice Proceedings 2023

Investigating Consumer Concept in a Niche Retail Market, Gary R. Holmes, Clinton Amos, Grace Lixuan Zhang
Journal of Applied Marketing Theory

Comments from the Editors, Tulay Girard, Melek Meral Anitsal
Journal of Applied Marketing Theory

The Role of Consumer Resilience on Situated Learning, Active Coping and Well-being while Dealing with Service Experiences: Psychological Flexibility as a Moderator, Mousumi Bose
Journal of Applied Marketing Theory

Defining Health Care Marketing: A Review of Scholarly and Other Textual Sources, Gary Daniel Futrell
Journal of Applied Marketing Theory

Comparing the Effects of User Generated Video Reviews and Brand Generated Advertisements on Consumer Decisions on YouTube, Vaibhav Shwetangbhai Diwanji, Jaejin Lee
Journal of Applied Marketing Theory

College Students’ Purchase Behaviors of Single-Serve Premium Juices, Robin Hardin, Michelle L. Childs, Win G-Y Koo, Kwangho Park
Journal of Applied Marketing Theory

Using Marketing Analytics Strategies to Expand Jonny Boy Cookie’s Social Media Engagement, Jenifer M. Backhaus
Honors College Theses

The Relationships Between Prosocial Consumer Behavior, Consumer Resilience, Consumer Risk Taking Propensity and Consumer Hoarding During COVID-19, Christy M. Cook, Pia A. Albinsson, James E. Stoddard
Association of Marketing Theory and Practice Proceedings 2022

Bitcoin: Bringing New Meaning to Purchasing Power & Bridging the Wealth Gap, Fabienne Cadet
Association of Marketing Theory and Practice Proceedings 2022

Slogans as Persuasive Accelerants of Electronic Word-of-Mouth Communication: A Preliminary Conceptual Model, Theo Lynn, Pierangelo Rosati, Charles M. Wood
Association of Marketing Theory and Practice Proceedings 2022

Chinese’ Impulsive Shopping Behavior in a Post-Pandemic Era: Exploring the Impact of Long-Term Orientation on Self Control, and Utilitarian and Hedonic Shopping Values, Pei Wang, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2022

The Perils of Using Self-Deprecating Humor: Customer Evaluations of the Firm after a Service Failure, Hyunju Shin, Lindsay R. Levine
Association of Marketing Theory and Practice Proceedings 2022

Attendance of International Students at U.S. Colleges and Universities, Nader H. Shooshtari
Association of Marketing Theory and Practice Proceedings 2022

Developing Marketing Capabilities to Mitigate Perceived Cybersecurity Risk in Healthcare Organizations, Manisha Mathur
Association of Marketing Theory and Practice Proceedings 2022

Trends in Global Bridal Industry: Emergence of Online Bridal Stores and Survival of Brick-And-Mortar Stores, Libby Jones, Ismet Anitsal, Melek Meral Anitsal
Association of Marketing Theory and Practice Proceedings 2022

Saving Face: Comparing the Effects of Endorsement Marketing Strategies on Millennial Americans, Alessandra Noli, Sindy Chapa, Daniela Castillo, Tim O'Hara, Anna Dean, Tyler Trobert
Association of Marketing Theory and Practice Proceedings 2022

Impact of Model Gender on The Effectiveness of Advertisements Targeted at Older Viewers: An Analysis in The Context of Ageing, Corinne Chevalier, Gaelle M. Moal
Association of Marketing Theory and Practice Proceedings 2022

The Effect of Diversity Initiatives by Brands on Consumer Perceptions, Dolph F. Nelson IV, Laura Boman
Association of Marketing Theory and Practice Proceedings 2022

An Exploration of How Having a Materialistic Value is Related to an Environmentally Sensitive Personality., Sooyeon Choi
Association of Marketing Theory and Practice Proceedings 2022

Exploring the Effects of Linguistic Elements of Social Media Corporate Apologies on Consumer Responses, Laurel Johnston
Association of Marketing Theory and Practice Proceedings 2022

Human Chefs Cook More Calories: The Impact of Human (vs. Robotic) Food Producer on Calorie Estimation, Wenyan Yin, Yanliu Huang, Cait Lamberton
Association of Marketing Theory and Practice Proceedings 2022

Exploring Stakeholders’ Perceptions Toward Event Innovations, Sophie Unson, Wei Wang Dr.
Association of Marketing Theory and Practice Proceedings 2022

Intention to Pursue a Sales Career: A Dyadic Study of Students and Parents Extended Abstract, Joseph Little, Mark Kubik, Alexander King, Grant Weidman
Association of Marketing Theory and Practice Proceedings 2022

The Perceptions and Experiences of Human Resources Recruiters Regarding Linkedin as an Online Personal Branding Representation of Recent Business Graduates, Carlos Valdez, Carole Ann Creque, David Penn, James Gallo
Association of Marketing Theory and Practice Proceedings 2022

Professional Networking and Personal Branding with Linkedin During The COVID-19 Pandemic: Personality, Impression Management, and Dirtiness in Digital Contexts, Carlos Valdez, Leslie Connell, Christopher Leo, Jennifer Morin
Association of Marketing Theory and Practice Proceedings 2022

The Unintended Effects of Tamper-Evident Packaging, Marissa Orlowski, Sarah Lefebvre, Laura Boman
Association of Marketing Theory and Practice Proceedings 2022

Building a Personal Brand Using Impression Management in Social Networks, Carlos Valdez, Jorge Villegas
Association of Marketing Theory and Practice Proceedings 2022

Flipping The Online Classroom – Comparing The Effectiveness of Two Teaching Modalities for Online Experiential Learning Activities, William J. Zahn Ph.D.
Association of Marketing Theory and Practice Proceedings 2022

Chamber of Commerce Membership: An Explanatory Model of Member Organizations’ Normative, Continuance and Affective Commitment, Shawn Clouse, Simona Stan, Nader Shooshtari
Association of Marketing Theory and Practice Proceedings 2022

Facilitating the Choice of College Major Using the Consumer Decision Process, Content Marketing, and Social Media, Julie M. Pharr
Association of Marketing Theory and Practice Proceedings 2022

How Cultural Factors Affect Chinese Americans’ Attitudes Towards Seeking Mental Health Services, Arlene Q. Chen, Xinji Xiao, Yueting Wu, Xuan Zhang, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2022

The Patient-Centric Blockchain, Sunil Erevelles, Maanasi Bulusu, Timea Honeycutt, Stephanie Seligman, Padma Bulusu
Association of Marketing Theory and Practice Proceedings 2022

Brand Love and Purchase Intention: Does a Sports Team Name Matter?, Kristy C. Grayson DBA, Katie Kamachi PhD, David Olsen PhD
Association of Marketing Theory and Practice Proceedings 2022

“Just Hanging with my Friends”: U.S. Latina/o/x’s Perspectives on Parasocial Relationships in Podcast Listening during COVID-19, Arthur D. Soto-Vasquez, Olga Vilceanu, Kristine Johnson
Association of Marketing Theory and Practice Proceedings 2022

Investigating Consumer Choice Criteria for Free Services, Samer Elhajjar, Shaheen Borna, Russ Wahlers
Association of Marketing Theory and Practice Proceedings 2022

Examining the Relationships Between Branding Factors and Likelihood of Recommending: Determinants of Net Promoter Score, Musa Pinar, Tulay Girard
Association of Marketing Theory and Practice Proceedings 2022

Determining Patient Satisfaction and Well-being in Dental Healthcare: Expanding Theoretical Models through Grounded-Theory Methods, Kristina M. Harrison
Association of Marketing Theory and Practice Proceedings 2022

Investigating How Tacit Knowledge Management Inclination and Explicit Marketing Agendas Impact Business Success., Christine A. Makama
Association of Marketing Theory and Practice Proceedings 2022

Love at First Touch: How Swiping vs. Typing Changes Online Dating Decision-Making, Farhana Nusrat, Yaniu Huang, Cait Lamberton
Association of Marketing Theory and Practice Proceedings 2022

Supply Chain Resilience and Agility During COVID19: The Case of Automobile Manufacturing, Leor Ben-Meir, Steve LeMay, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2022

Money, medals, and championships: politically driven conspiracy of silence, model development; implications to diversity and inclusion., Ania Izabela Rynerzewska
Association of Marketing Theory and Practice Proceedings 2022

Empathy, altruism, csr, and consumer buycott behavior during Covid 19: lessons learned, Ania Izabela Rynerzewska, Eliza Hetrick
Association of Marketing Theory and Practice Proceedings 2022

You Don't Belong: Exploring Luxury Branding Strategy, Lauren E. Beverly, Jamye Foster
Association of Marketing Theory and Practice Proceedings 2022

Rainbow-Washing Away Customers: Does the Consumer’s Perception of Rainbow-Washing Affect Purchasing Behavior?, Ashley N. Johns, Sindy Chapa, Nakima Brooks, Holly Coleman, Maya DuBois
Association of Marketing Theory and Practice Proceedings 2022

Nostalgia as a Tactic for Marketers: The Use of Retro Marketing to Entice Consumer Purchase, Cortnee Y. Bunch
Association of Marketing Theory and Practice Proceedings 2022

Monetizing Student Projects: Advice for Marketing Educators, Zach Moore
Association of Marketing Theory and Practice Proceedings 2022

Business Faculty’s Communication Strategies for Students during the COVID-19 Pandemic, Sohyoun Shin
Association of Marketing Theory and Practice Proceedings 2022

The Complexity of Understanding Online Product Evaluation Expressions in the Chinese Cultural Context: How Ratings and Reviews Tell a Different Story, Mousumi Bose, Lei Ye
Association of Marketing Theory and Practice Proceedings 2022

Social Media Influencers: Talk is Not Cheap!, Antoinette Okono
Association of Marketing Theory and Practice Proceedings 2022

Spending All Your Money on Me: Influencer Marketing’s Impact on Engagement, Rebecca A. VanMeter, Michael C. Peasley, Parker J. Woodroof
Association of Marketing Theory and Practice Proceedings 2022

Going Green: Carving a Niche in a Global Market, Ahmed Maamoun
Association of Marketing Theory and Practice Proceedings 2022

Exploring the Impact of Brands Roasting on Social Media, Sphurti Sewak, William F. Humphrey Jr., Jayati Sinha
Association of Marketing Theory and Practice Proceedings 2022

An Examination of Portrayal of Disability in Brand Ads, Sphurti Sewak, Jayati Sinha
Association of Marketing Theory and Practice Proceedings 2022

Anti-consumption: A Preliminary Examination of a Set of Social Considerations That Impact a Consumer’s Decision to ‘Punish’ Marketers Deemed to be Engaging in Irresponsible Behavior, Tammy McCullough, Ania Izabela Rynarzewska, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2022

Does the Sponsorship of Sports Entities by Gambling Organizations Conform to the Set of Benefits as Conceptualized in the Model of Sports Sponsorship?, Sam Fullerton, Michael McCall, Ronald Dick
Association of Marketing Theory and Practice Proceedings 2022

Awareness Marketing: Cause Marketing without Contribution, Elizabeth A. Minton, Frank Cabano
Association of Marketing Theory and Practice Proceedings 2022

Mothers with Empty Arms: Marketing, Stigma, and Bereaved Mothers, Elizabeth A. Minton, Carissa Anthony, Cindy Xin Wang, Alexa Fox
Association of Marketing Theory and Practice Proceedings 2022

Bank Consolidation and its Effect on Service Quality, Thomas L. Powers, William S. Spears, Seongwon Choi
Association of Marketing Theory and Practice Proceedings 2022

The Sport Marketing Portfolio Matrix: How Brand Relevance Aligns with Fan Behavior, Kirk D. Aiken, Richard M. Campbell, Ajay Sukhdial
Association of Marketing Theory and Practice Proceedings 2022

The Lonely Reason Impeding Compliance with COVID-19 Prevention Guidelines, Ainslie E. Schultz, Kevin P. Newman
Association of Marketing Theory and Practice Proceedings 2022

The Corporate Remedy Strategies for Product-Related and Business Ethical Misdeeds, Lei Huang
Association of Marketing Theory and Practice Proceedings 2022

Transaction-Based Cause-Related Marketing: The Role of Consumer Trust and Self-congruity on Purchase Intention, Dawn D. Hart, Douglas Johansen PhD
Association of Marketing Theory and Practice Proceedings 2022

Destruction and Reconstruction of Corporate Reputation in the International Business Network Context, Nikolina Koporcic, Maria Ivanova-Gongne, Jan-Åke Törnroos, Olga Dziubaniuk
Association of Marketing Theory and Practice Proceedings 2022

The Need for Non-Market Strategy: Epistemic Communities, Globesity and the Marketing of Fast Food, AMIT MUKHERJEE, Naz Onel
Association of Marketing Theory and Practice Proceedings 2022

Defining Health Care Marketing, Gary Futrell
Association of Marketing Theory and Practice Proceedings 2022

From Customizing Products to Possessive Bonds: The Role of Consumer Involvement and Consumer Privacy Concern, Hua Chang, Lingling Zhang
Association of Marketing Theory and Practice Proceedings 2022

Event-Related Potentials Differentiate Gender-Based Responses to Brands, William J. Jones, Kelene A. Fercho, Lee A. Baugh
Association of Marketing Theory and Practice Proceedings 2022

The Effects of Shape-taste Congruence on Product Evaluations, Jurui Zhang, Raymond Liu, Yufang Jin, Menglin Li
Association of Marketing Theory and Practice Proceedings 2022

Gamification Usage and Platform Loyalty in Esports Livestreams: An Analysis of Unobserved Heterogeneity with FIMIX-PLS And IPMA, Yizhou Qian, Jeam Martinez, Robbie Matz
Association of Marketing Theory and Practice Proceedings 2022

Is Sales Competition A Good Motivator or a Bad Idea? The Underlying Mechanism of Threat Appraisals, William J. Zahn Ph.D., Yi Peng, Willy Bolander, Bryan Hochstein, David Mathis
Association of Marketing Theory and Practice Proceedings 2022

When the Going Gets Tough: Motivations of Customer Helpers’ Further Green Helping Behavior Intentions, Estelle van Tonder, Boitshepo Cl Mkhondo, Christo Bisschoff, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2022

The Application of Kahneman’s Concepts to Marketing Police in Ontario, Canada, Pritpal Thind, Steve LeMay, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2022

Communicating Temporary Brick-and-Mortar Store Closures During Covid-19 Lockdowns in the UK, Zsofia Toth, Tristan Emerson, Nikolina Koporcic, Sally McKechnie, Muzna Shehzad
Association of Marketing Theory and Practice Proceedings 2022

The New Grocery Retail Journey: Stimuli and Mobile Influences on a Consumer’s Unplanned Shopping and Spending Behavior, Dale A. Cake, Vikas Agrawal, Douglas Johansen, Wooyang Kim
Association of Marketing Theory and Practice Proceedings 2022

International Tourism and the Olympics: The Legacy Effect, Steven E. Moss, Kathleen H. Gruben, Janet Moss
Janet Moss

Chatham County Dental Initiative Marketing Support, Brianna L. Shirey
Honors College Theses

Can Marketing Content Strategies Help Promote Sustainability On Social Media?: Comparing the Effectiveness of Owned Versus Earned Endorsement, Eilleen R. Plante
Honors College Theses

Chatham County Dental Initiative Marketing Support, Brianna Shirey
University Honors Symposium

Jacqueline K. Eastman,
Curricula Vitae for Faculty Researchers

Understanding the Ecologically Conscious Behaviors of Status Motivated Millennials, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Publications

Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, Yuan Li
Jacqueline K. Eastman

I Wasn’t Expecting That! The Relational Impact of Negotiation Strategy Expectation Violations, Stephanie P. Thomas, Monique L. Ueltschy Murfield, Jacqueline K. Eastman
Jacqueline K. Eastman

Editorial: How not to get published in the Journal of Consumer Behaviour: A guide to avoiding disappointment, Steven D’Alessandro, Jacqueline K. Eastman
Jacqueline K. Eastman

Reaching the Price Conscious Consumer: the Impact of Personality, Generational Cohort and Social Media Use, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi
Jacqueline K. Eastman

Ask the Experts: Jacqueline K. Eastman, Jacqueline K. Eastman
Jacqueline K. Eastman

Can Luxury Attitudes Impact Sustainability? The Role of Desire for Unique Products, Culture, and Brand Self-congruence, Jacqueline K. Eastman, Rajesh Iyer, Sihem Dekhili
Department of Marketing Faculty Publications

Luxury & Sustainability, Jacqueline K. Eastman
Jacqueline K. Eastman

Developing a Measure of Inconspicuous Luxury Motivation, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

The Wrath of God: Exposure to the Authoritarian God Concept and Consumer Responses to Service Failure and Recovery, Riza Casidy, Hyunju Shin, Shahin Sharifi
Department of Marketing Faculty Presentations

Should a Luxury Brand’s Chatbot Use Emoticons?, Yuan Li, Hyunju Shin
Department of Marketing Faculty Presentations

Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, Yuan Li
Department of Marketing Faculty Publications

The Bright and Dark Sides of Humorous Response to Online Customer Complaint, Hyunju Shin, Lindsay Larson
Hyunju Shin

Fear During Natural Disaster: Its Impact on Perceptions of Shopping Convenience and Shopping Behavior, Lindsay Larson, Hyunju Shin
Hyunju Shin

Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, Yuan Li
Hyunju Shin

The Efficacy of Customer’s Voluntary Use of Self-Service Technology (SST): A Dual-Study Approach, Hyunju Shin, Bo Dai
Hyunju Shin

Use it or Lose It: Point Expiration and Status Demotion, Hyunju Shin, Riza Casidy
Hyunju Shin

Corporate Social and Environmental Irresponsibilities in Supply Chains: Contamination and Damage of Intangible Resources, Mauro Fracarolli Nunes, Camila Lee Park, Hyunju Shin
Hyunju Shin

The Influence of Humor Appeal in Luxury Advertising, Hyunju Shin, Sukki Yoon, Kacy Kim
Hyunju Shin

Should a Luxury Brand’s Chatbot Use Emoticons?, Hyunju Shin, Yuan Li
Hyunju Shin

The Wrath of God: Exposure to the Authoritarian God Concept and Consumer Responses to Service Failure and Recovery, Riza Casidy, Hyunju Shin, Shahin Sharifi
Hyunju Shin

“Merry Christmas!” & “Happy Holidays!” Consumer Reactions to Holiday Advertising Messaging, Gaelle Moal – Ulvoas, Valerie A. Taylor, Elizabeth A. Minton
Association of Marketing Theory and Practice Proceedings 2021

Developing a Measure of Inconspicuous Luxury Motivation, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Presentations

Use it or Lose It: Point Expiration and Status Demotion, Hyunju Shin, Riza Casidy
Department of Marketing Faculty Publications

The Impact of COVID-19 on China's Luxury Retail Market, Shirlysia Daniel
University Honors Symposium

Dementors in Our Midst: Managing the Highly Productive but Morale-Killing Employee, Luther Trey Denton, Constance Campbell
Constance Campbell

Cheating Goes High Tech: Online Term Paper Mills, Constance Campbell, Cathy Owens Swift, Luther Trey Denton
Constance Campbell

Course Management Systems in the Classroom: Available Software and Tools, Associated Benefits and Problems, and the Usage in a Variety of Settings - The Online Course, the Hybrid Course, and the Administrative Tool, Linda G. Mullen, Constance Campbell, John Swearingen
Constance Campbell

The Capacious Model of Leadership Identities Construction: Contributions and Implications, Constance Campbell
Constance Campbell

Dealing with Difficult Co-Workers, Luther T. Denton, Constance Campbell
Constance Campbell

A Framework for Product to Service Brand Extension Success Factors in B2C Markets, Michael Musante
Association of Marketing Theory and Practice Proceedings 2021

How Generational Preferences, Cultural Trends, Workplace Expectations, and Other Factors Have Changed the Definition of Professionalism in Terms of Attire and How Employers and Managers Can Respond, Allie R. Guinn, Melek Meral Anitsal, Ismet Anitsal
Association of Marketing Theory and Practice Proceedings 2021

Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement​: Using Big Data Analytics and Natural Language Processing, Xia Liu, Hyunju Shin, Alvin C. Burns
Department of Marketing Faculty Publications

No More Rose-Colored Lenses: A Comparative Study of University Students' Changing Perceptions of Sexual Harassment in the Workplace from 2006 to 2013, Stephanie R. Sipe, Lindsay R.L. Larson, Britton McKay, Janet Moss
Janet Moss

Do the Olympics Create Sustained Increases in International Tourism?, Kathleen H. Gruben, Steven E. Moss, Janet Moss
Janet Moss

An Exploratory Examination of the Relationship between Digital Traffic Channels and Web Sales for Hedonic Products, Ravi Narayanaswamy, Richard Heiens
Association of Marketing Theory and Practice Proceedings 2021

An Exploratory Examination of the Impact of Customer Service Features on Conversion Rates for Online Retailers, Richard Heiens, Ravi Narayanaswamy, Emily Siegfried
Association of Marketing Theory and Practice Proceedings 2021

Spatial Expressions and Consumer Perceptions of Quantity, Scott D. Swain, Danny Weathers
Association of Marketing Theory and Practice Proceedings 2021

Are Virtual Assistants Effective in Generating Customer-Firm Engagement? The Role of Social Media as a Component of Marketing Strategies., Neda Mossaei
Association of Marketing Theory and Practice Proceedings 2021

Where Do We Go from Here?: Crucial Conversations in Multicultural Marketing, Kimberly Grantham
Association of Marketing Theory and Practice Proceedings 2021

Encouraging and Rewarding Customer Loyalty: Key Considerations for Sports Teams, Vassilis Dalakas, Madeleine Tseng, Joanna Melancon
Association of Marketing Theory and Practice Proceedings 2021

Adapting to Slow-Moving Crises: The Personal Protection Equipment Supply Chain in the Time of COVID19, Jennifer Shullih, Stephen LeMay
Association of Marketing Theory and Practice Proceedings 2021

Choice Architecture and Marketing Pre-Suasion: The Case of the Motorcycle Industry, Stephen LeMay, Bethany Landis, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2021

Turn the Other Cheek or an Eye for Eye: Exploring Brand-to-Brand Dialogue on Social Media, Veronica Thomas, Kendra Fowler
Association of Marketing Theory and Practice Proceedings 2021

Video Ad Project: The Relationship Between Involvement, Aad, Effectiveness, and Skills Gained, Vivek Madupu, Venkata Rajasekhar Moturu
Association of Marketing Theory and Practice Proceedings 2021

Entitled to Be Served: Does Self-Checkout Make Customers Feel Less Rewarded?, Farhana Nusrat, Yanliu Huang
Association of Marketing Theory and Practice Proceedings 2021

Less Talking, More Empathy: How to use Emojis to Help People Feel Good, Farhana Nusrat, Yanliu Huang
Association of Marketing Theory and Practice Proceedings 2021

The YouTube - Savoring Model: YouTube as a Means of Increasing Savoring for an Upcoming Consumption Experience, Marc P. Dupont
Association of Marketing Theory and Practice Proceedings 2021

Using FOMO to Promote Sports Events: Exploring Technology Usage and Involvement Effects, Julia E. Blose Dr., Rhonda W. Mack, Robert Pitts, Y. Xie
Association of Marketing Theory and Practice Proceedings 2021

Brand Wonder, Sunil Erevelles, Emily Hoffmann, Maanasi Bulusu
Association of Marketing Theory and Practice Proceedings 2021

The Effect of Profanity and Quality on Perceived Review Helpfulness and Purchase Intentions, Dustin R. Wilcox, Ismail Karabas
Association of Marketing Theory and Practice Proceedings 2021

B2B Social Media Marketing: A Content Analysis of the Role of Scope on Firm Performance, Nicole Beachum, Marianne Loes, Stacy Wellborn, Catherine Hessick
Association of Marketing Theory and Practice Proceedings 2021

Engaging with Customers on Social Media: Insights from Business-to-Business Companies, Emory Serviss
Association of Marketing Theory and Practice Proceedings 2021

Factors Impacting One’s Self-Classification into One of the Five Categories of a Typology Delineating Green (and not so Green) Consumers, Sam Fullerton, Tammy McCullough, Estelle van Tonder
Association of Marketing Theory and Practice Proceedings 2021

Wine Consumer Culture Positioning: Case of the Global Success of Yellow Tail and Casillero Del Diablo, samit chakravorti
Association of Marketing Theory and Practice Proceedings 2021

As (un)Real as It Gets – Exploring the Persuasiveness of Advertising Posts by Virtual Influencers, Sphurti Sewak
Association of Marketing Theory and Practice Proceedings 2021

Examining the Use of Social Media in Building a Student Personal Brand and the Impact of Demographics, Tulay Girard, Musa Pinar
Association of Marketing Theory and Practice Proceedings 2021

The Evolving Nature of the Inside and Outside Sales Relationship: Cooperation and Conflict, Zori Perkins, Claire Durant, Stefan Sleep
Association of Marketing Theory and Practice Proceedings 2021

Bridging the Gap Between Customer Value and Firm Performance: Strategic Implications of Social Media Marketing Relationships, Manisha Mathur
Association of Marketing Theory and Practice Proceedings 2021

The Stressors Faced by Retail Workers During the COVID-19 Pandemic, Nada Elnahla, Leighann C. Neilson
Association of Marketing Theory and Practice Proceedings 2021

Generational cohorts and search for B2B service providers, John Story
Association of Marketing Theory and Practice Proceedings 2021

Ask the Experts: Jacqueline K. Eastman, Jacqueline K. Eastman
Department of Marketing Faculty Media Appearances and Interviews

Re-envisioning a Masters of Science in Marketing Degree, Danny Weathers, Scott D. Swain
Association of Marketing Theory and Practice Proceedings 2021

Loyalty Reward Programs by Brands Partnering with Sports Teams: Do Fans Prefer Team-Related Benefits?, Clara Loquier, Vassilis Dalakas
Association of Marketing Theory and Practice Proceedings 2021

Consumer Perceptions of Podcast Advertising: Theater of the Mind and Story Selling, M. Olguta (Olga) Vilceanu, Kristine Johnson, Alexis Burns
Association of Marketing Theory and Practice Proceedings 2021

Post-pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories During Post COVID-19 Era in the China, Pei Wang, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2021

Revisiting the Beneficiaries of the SCOTUS Ruling Striking Down PASPA, Sam Fullerton, Ronald Dick, Michael McCall
Association of Marketing Theory and Practice Proceedings 2021

When You Meme Business – Exploring Use of Memes by Brands on Social Media and Resultant Engagement, Sphurti Sewak, Jaehoon Lee
Association of Marketing Theory and Practice Proceedings 2021

Luxury & Sustainability, Jacqueline K. Eastman
Department of Marketing Faculty Presentations

Reaching the Price Conscious Consumer: the Impact of Personality, Generational Cohort and Social Media Use, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi
Department of Marketing Faculty Publications

The Effect of Promotions on Attendance at Major League Baseball Games, Anthony Barilla, Kathleen H. Gruben, William B. Levernier
William Levernier

Editorial: How not to get published in the Journal of Consumer Behaviour: A guide to avoiding disappointment, Steven D’Alessandro, Jacqueline K. Eastman
Department of Marketing Faculty Publications

The Influence of Humor Appeal in Luxury Advertising, Hyunju Shin, Sukki Yoon, Kacy Kim
Department of Marketing Faculty Presentations

The Efficacy of Customer’s Voluntary Use of Self-Service Technology (SST): A Dual-Study Approach, Hyunju Shin, Bo Dai
Department of Marketing Faculty Publications

I Wasn’t Expecting That! The Relational Impact of Negotiation Strategy Expectation Violations, Stephanie P. Thomas, Monique L. Ueltschy Murfield, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Negotiation Strategy Impact on Supply Chain Relationships, Stephanie Thomas, Karl Manrodt, Jacqueline K. Eastman
Jacqueline K. Eastman

Integrating the Impact of Sustainability, Price, and Culture on Consumers' Response to Retailers, Mertcan Tascioglu, Jacqueline K. Eastman, Dora E. Bock, Karl Manrodt, C. David Shepard
Jacqueline K. Eastman

Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses, Jacqueline K. Eastman, Maria E. Aviles, Mark D. Hanna
Mark D. Hanna

Book Review of Predictably Irrational: The Hidden Forces That Shape Our Decisions, Jacqueline K. Eastman
Jacqueline K. Eastman

Book Review of Buyology: The Truth and Lies About Why We Buy, Jacqueline K. Eastman
Jacqueline K. Eastman

Book Review of Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart , Jacqueline K. Eastman
Jacqueline K. Eastman

Techy, Classy, and Social: Electric Vehicles and Brand Communication on Twitter, Marilena Olguta (Olga) Vilceanu, Kailey Bertelson, Rhianna Davis
Association of Marketing Theory and Practice Proceedings 2020

The Promise of Artificial Intelligence and Potential Impact on the Sales Function, Richard E. Plank, Pamela M. Peterson
Association of Marketing Theory and Practice Proceedings 2020

Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, Kevin L. Eastman
Jacqueline K. Eastman

Millennial Money Matters: The Impact of Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, Lindsay R.L. Larson
Jacqueline K. Eastman

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, David L. Mothersbaugh
Jacqueline K. Eastman

Suggestions for Successfully Establishing a University Selling Center, C. David Shepherd, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of Materialism on Feeling Financially Inadequate, Dora E. Bock, Lindsay R.L. Larson, Jacqueline K. Eastman
Jacqueline K. Eastman

The Picture of Luxury: Millennial's Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Jacqueline K. Eastman

The Picture of Luxury: A Comprehensive Examination of College Student Consumers' Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Jacqueline K. Eastman

The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study, Jacqueline K. Eastman, Lindsay R.L. Larson, Tyler Meharg
Jacqueline K. Eastman

The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay R.L. Larson, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of Future Time Perspective and Personality on the Sustainable Behaviours of Seniors, Jacqueline K. Eastman, P. Modi, S. Gordon-Wilson
Jacqueline K. Eastman

Predicting adventure seeking of young adults: The role of risk, innovativeness and status consumption, Matthew Keane, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions, Jacqueline K. Eastman, Bryant Smalley, Jacob C. Warren
Jacqueline K. Eastman

When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain Relationships, Heather Monteiro, Jacqueline K. Eastman, David Shepherd, Kevin L. Eastman, Karl Manrodt, Dora Bock
Jacqueline K. Eastman

Do They Shop to Stand Out or Fit In? The Luxury Fashion Purchase Intentions of Young Adults, Jacqueline K. Eastman, Rajesh Iyer, David Shepherd, Angelina Heugel, Don Faulk
Jacqueline K. Eastman

The impact of retailers’ sustainability and price on consumers’ responses in different cultural contexts, Mertcan Tascioglu, Jacqueline K. Eastman, Dora Bock, Karl Manrodt, David Shepherd
Jacqueline K. Eastman

A comparative assessment of win-win and win-lose negotiation strategy use on supply chain relational outcomes, Stephanie Thomas, Jacqueline K. Eastman, C. David Shepherd, Luther Denton
Jacqueline K. Eastman

Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses, Jacqueline K. Eastman, Maria E. Aviles, Mark D. Hanna
Jacqueline K. Eastman

The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly, Rajesh Iyer, Jaqueline K. Eastman, Ruppal W. Sharma, Kevin L. Eastman
Jacqueline K. Eastman

When to Give a Flip: Flipping a MBA Marketing Project, Jacqueline K. Eastman
Jacqueline K. Eastman

Empirical Evidence of the Marketing and Corporate Political Activity Interface in Firm Strategy, Jessica Zeiss
Association of Marketing Theory and Practice Proceedings 2020

The Firm-Perceived Contingencies to Political Strategy, Jessica Zeiss, Les Carlson
Association of Marketing Theory and Practice Proceedings 2020

The Impact of the Motivation for Status on Consumers’ Perceptions of Retailer Sustainability: The Moderating Impact of Collectivism and Materialism, Mertcan Tascioglu, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

The Impact of Personality and Social Media Use on Price Consciousness, Jaqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi
Jacqueline K. Eastman

An Examination of the Antecedents and Consequences of Materialism: A Cross-Cultural Look at India versus the United States, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, Barry Babin
Jacqueline K. Eastman

Green to be Seen: The Ecologically Conscious Consumer Behavior of Millennials, Jaqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures, Rajesh Iyer, Jaqueline K. Eastman, Sihem Dekhili
Jacqueline K. Eastman

Flipped Learning for a MBA Marketing Project, Jaqueline K. Eastman
Jacqueline K. Eastman

An Examination of the Antecedents and Consequences of Materialism for Indian Consumers, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, Barry Babin
Jacqueline K. Eastman

Developing Entrepreneurial Competencies: A Student Organization Business, L. Wayne Plumly, Leisa L. Marshall, Jacqueline K. Eastman, Rajesh Iyer, Kenneth L. Stanley, John Boatwright
Jacqueline K. Eastman

Perceptions of Millennials’ Media Attitudes and Use: a Comparison of U.s. And Indian Millennials, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Heidi Rottier, Seema Singh Zokarkar
Jacqueline K. Eastman

The Impact of Cognitive Age on Seniors’ Lifestyles, Rajesh Iyer, Timothy H. Reisenwitz, Jacqueline K. Eastman
Jacqueline K. Eastman

Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style, Bryant Smalley, Jacob Warren, Jacqueline K. Eastman
Jacqueline K. Eastman

The Influencers of Time Perspective, Personality, and Cognitive Age on Sustainability Behaviors for Older Americans, Jacqueline K. Eastman, Sianne Gordon-Wilson, Pratik Modi
Jacqueline K. Eastman

The Impact of Extra-Relational Factors and Negotiation Strategy Expectation Violations on Ongoing Buyer-Supplier Relationships, Stephanie Thomas, Jacqueline K. Eastman, Monique Murfield
Jacqueline K. Eastman

Using Classroom Response Technology to Create an Active Learning Environment in Marketing Classes, James A. Muncy, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact Of Unethical Reasoning On Different Types Of Academic Dishonesty: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Timothy H. Reisenwitz
Jacqueline K. Eastman

The Impact of Unethical Reasoning on Academic Dishonesty: Exploring the Moderating Effect of Social Desirability, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students, Kevin Eastman, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Cindy H. Randall
Jacqueline K. Eastman

Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Cindy H. Randall
Jacqueline K. Eastman

The Impact of Cognitive Age on Seniors’ Lifestyles, Rajesh Iyer, Timothy H. Reisenwitz, Jaqueline K. Eastman
Jacqueline K. Eastman

Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Cindy H. Randall
Jacqueline K. Eastman

Academic Dishonesty as a Multidimensional Construct and Its Impact on Unethical Behavior, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

The Elderly and the Internet: An Updated Look of Their Internet Use and How It Is Impacted by Nostalgia Proneness, Innovativeness, and Risk Aversion, Timothy H. Reisenwitz, Rajesh Iyer, David B. Kuhlmeier,, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly, Rajesh Iyer, Jaqueline K. Eastman, Ruppal W. Sharma, Kevin L. Eastman
Kevin Eastman

Economic Expectations For the Holiday Season: A Comparison of Retailer Versus Consumer Perceptions, Jacob Forehand, Jacqueline K. Eastman, Benjamin P. McKay
Jacqueline K. Eastman

KIVA: Peer to Peer Microfinance and the Stimulus of Entrepreneurship, Morgan Miles, Jaqueline K. Eastman, Jacqueline K. Eastman
Jacqueline K. Eastman

Consumers’ Sustainability Perceptions: A Focus Downstream In The Supply Chain, Mertcan Tascioglu, Jacqueline K. Eastman, Dora Bock, Karl Manrodt, C. David Shepherd
Jacqueline K. Eastman

An Exploratory Look at Indian Millennials’ Media Perceptions, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Seema Singh Zokarkar
Jacqueline K. Eastman

The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, Katy Armul
Jacqueline K. Eastman

Utilizing Technology Effectively to Improve Millenials Educational Performance, Maria E. Aviles, Jacqueline K. Eastman
Jacqueline K. Eastman

Corporate Social and Environmental Irresponsibilities in Supply Chains: Contamination and Damage of Intangible Resources, Mauro Fracarolli Nunes, Camila Lee Park, Hyunju Shin
Department of Marketing Faculty Presentations

The Bright and Dark Sides of Humorous Response to Online Customer Complaint, Hyunju Shin, Lindsay Larson
Department of Marketing Faculty Publications

Evaluation of Student Reactions to Consumer Products, Bryce K. Lesher
Honors College Theses

The Tax Cuts and Jobs Act of 2017 significantly reduced income tax rates for corporations from 35 to 25 percent. This represents a great opportunity for corporations to increase their capital expenditures in order to increase economic productivity and recover from the effects of the Corona Virus pandemic., Adam Puckett
University Honors Symposium

It Takes an (Online) Village: Adoptive Parent Identity Construction through Blogging, Elise Johansen Harvey
Association of Marketing Theory and Practice Proceedings 2020

Body Language and Sales, Adam Puckett
Honors College Theses

Body Language and Sales, Lindsay Larson, Adam Puckett, Timothy C. Heinze
Association of Marketing Theory and Practice Proceedings 2020

Looking Beyond the Millennium: Shifting Salesforce Priorities, Roberta J. Schultz
Southern Business Review

Predicting Adventure Seeking of Young Adults: The Role of Risk, Innovativeness and Status Consumption, Matthew Keane, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Publications

Early-Career Professional Athletes, Social Media Marketing, and Sponsorship, Nichada Satasuk, Gallayanee Yaoyuneyong
Association of Marketing Theory and Practice Proceedings 2020

A Foundational Investigation of the Theory of Brand Comfort, Kirk D. Aiken, Ajay Sukhdial, Matthew Meuter
Association of Marketing Theory and Practice Proceedings 2020

The Brand Axis: Strategic Impacts of Loyalty and Engagement within the Social Media Magnet Theory, Kyle A. Huggins, J. Elliott Cunningham
Association of Marketing Theory and Practice Proceedings 2020

Competing with the Sharing Economy: Understanding the Barriers Faced by “Traditional” Providers, Amiee Mellon, Jim Connell
Association of Marketing Theory and Practice Proceedings 2020

Supporting Service Learning with an Interdisciplinary CSR Marketing Model, Ellen Raineri
Association of Marketing Theory and Practice Proceedings 2020

Sensemaking and Big Data Science: Soft and Hard Marketing Skills Are Needed Today, Michael Latta
Association of Marketing Theory and Practice Proceedings 2020

Consumer Data Privacy in Marketing Research: A Study of Value-Based and Cognate-Based Approaches, Selcuk Ertekin
Association of Marketing Theory and Practice Proceedings 2020

Blockchain and the Transformation of Branding, Sunil Erevelles, Brian Whelan, Padma Bulusu
Association of Marketing Theory and Practice Proceedings 2020

A Preliminary Examination of Sponsorship Motivations and Leveraging in Motor Sports, Carol L. Bruneau
Association of Marketing Theory and Practice Proceedings 2020

The Impact of Culture on Multinational Business Expansion: A Case Study Evaluating Merchandising in Asian 7-Eleven Franchises, Matthew H. Yang, Gallayanee Yaoyungyong
Association of Marketing Theory and Practice Proceedings 2020

Is there a ROI for Being Ethical? The Impact of Consumer Perceived Ethicality on Brand Equity, ARWEN L. MATOS-WOOD
Association of Marketing Theory and Practice Proceedings 2020

Up Rooting: Sports Marketing Analytics and Attendance in Major League Baseball, Adam Merkle, Catherine Hessick, Britton Leggett, Kenneth O'Connor, Larry Goehrig
Association of Marketing Theory and Practice Proceedings 2020

Yours, Mine, or Ours? Exploring the Role of Cultural Values in Sharing Economy Services, Lacey K. Wallace, Joanne T. Cao
Association of Marketing Theory and Practice Proceedings 2020

The Future of Electronics Consumption and the Role of the Sustainable Consumer, Jennifer D. Henderson
Association of Marketing Theory and Practice Proceedings 2020

Preparing Performance Reports for Upper Management: A Skills Building Project for Sales Management Students, Joseph D. Chapman, Russell G. Wahlers
Association of Marketing Theory and Practice Proceedings 2020

Empirical Study: Use of Online or Traditional Job Search: Which Do Graduating Sales Students Prefer When Searching for First Post-Graduation Careers, Linda Mullen PhD, Randy S. Stuart, Michael L. Thomas
Association of Marketing Theory and Practice Proceedings 2020

The Proof is in the Power: Social Community Integration in Electronic Health Records for Elevated Patient Empowerment, Amanda Ledet
Association of Marketing Theory and Practice Proceedings 2020

Is It All in Your Head? How Your Beliefs About Money Influence Your Financial Behavior, Patricia T. Gouveia
Association of Marketing Theory and Practice Proceedings 2020

Understanding Student Perceptions of their Personal Branding in Higher Education, Musa Pinar, Tulay Girard
Association of Marketing Theory and Practice Proceedings 2020

Can Social Media Marketing Effects Be Sustained?, Manisha Mathur
Association of Marketing Theory and Practice Proceedings 2020

The Effect of Use of Text Messaging on Soccer Fans’ Behavior (The Case of Iranian Professional League-Persian Gulf League), Reza Mohammadkazemi Dr., Saeed Kardar Dr., Mahnaz Pouriz Ms.
Association of Marketing Theory and Practice Proceedings 2020

Investigating Brand Popularity and Implicit Brand Network Based on Online Social Network Data, Jurui Zhang, Raymond Liu
Association of Marketing Theory and Practice Proceedings 2020

Creating Successful Cause-brand Alliances: the Role of Cause Involvement, Perceived Brand Motivations, and Cause-brand Alliance Attitude, Beth Myers, Wi‐Suk Kwon, Sandra Forsythe
Beth Myers

Antecedents of Consumer Attitude Toward Cause-brand Alliances and Post-Brand Attitude, Beth Myers, Wi‐Suk Kwon
Beth Myers

When Opinion Leaders Endorse Products — What Marketers Take Advantage of and Consumers Misconceive, Alexander Mueller, Marjorie Delbaere
Association of Marketing Theory and Practice Proceedings 2020

An Assessment of the Association Between Renewable Energy Utilization and Firm Financial Performance, Hyunju Shin, Alexander E. Ellinger, Helenka H. Nolan, Tyler D. DeCoster, Forrest Lane
Hyunju Shin

Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement​: Using Big Data Analytics and Natural Language Processing, Xia Liu, Hyunju Shin, Alvin C. Burns
Hyunju Shin

Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract, Hyunju Shin, Bo Dai
Hyunju Shin

The Influence of Chatbot Humor on Customer Evaluations of Services, Isabella Bunosso, Hyunju Shin, Lindsay Larson
Hyunju Shin

The Influence of Luxury Brands' Firm Engagement on Customer Engagement on Social Media: Structured Abstract, Xia Liu, Hyunju Shin, Alvins Burns
Hyunju Shin

Looking for a New Research Partner? Find Your Perfect "Researcher Match", Janna M. Parker, Hyunju Shin
Hyunju Shin

The Picture of Luxury: Millennial's Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Hyunju Shin

The Picture of Luxury: A Comprehensive Examination of College Student Consumers' Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Hyunju Shin