The Relative Importance of Appearance and Language in Consumers’ Evaluations of Multicultural Models in Television Commercials, Neleen S. Leslie-Piper
Association of Marketing Theory and Practice Proceedings 2023

Analysis of Collegiate Athlete Social Media Engagement on Instagram, Noelle Magann
Association of Marketing Theory and Practice Proceedings 2023

Role of Social Media on Travel Destination Decision-Making: Young American’s Motivation, Attitude, and Behavioral Intention, Wooyang Kim, Dale A. Cake, Hyun Sang An
Association of Marketing Theory and Practice Proceedings 2023

Comparing the Effects of User Generated Video Reviews and Brand Generated Advertisements on Consumer Decisions on YouTube, Vaibhav Shwetangbhai Diwanji, Jaejin Lee
Journal of Applied Marketing Theory

Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'Senia L. Agosto-Rivera
Honors College Theses

Rainbow-Washing Away Customers: Does the Consumer’s Perception of Rainbow-Washing Affect Purchasing Behavior?, Ashley N. Johns, Sindy Chapa, Nakima Brooks, Holly Coleman, Maya DuBois
Association of Marketing Theory and Practice Proceedings 2022

The Application of Kahneman’s Concepts to Marketing Police in Ontario, Canada, Pritpal Thind, Steve LeMay, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2022

The New Grocery Retail Journey: Stimuli and Mobile Influences on a Consumer’s Unplanned Shopping and Spending Behavior, Dale A. Cake, Vikas Agrawal, Douglas Johansen, Wooyang Kim
Association of Marketing Theory and Practice Proceedings 2022

“Merry Christmas!” & “Happy Holidays!” Consumer Reactions to Holiday Advertising Messaging, Gaelle Moal – Ulvoas, Valerie A. Taylor, Elizabeth A. Minton
Association of Marketing Theory and Practice Proceedings 2021

Choice Architecture and Marketing Pre-Suasion: The Case of the Motorcycle Industry, Stephen LeMay, Bethany Landis, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2021

Bridging the Gap Between Customer Value and Firm Performance: Strategic Implications of Social Media Marketing Relationships, Manisha Mathur
Association of Marketing Theory and Practice Proceedings 2021

Consumer Perceptions of Podcast Advertising: Theater of the Mind and Story Selling, M. Olguta (Olga) Vilceanu, Kristine Johnson, Alexis Burns
Association of Marketing Theory and Practice Proceedings 2021

Techy, Classy, and Social: Electric Vehicles and Brand Communication on Twitter, Marilena Olguta (Olga) Vilceanu, Kailey Bertelson, Rhianna Davis
Association of Marketing Theory and Practice Proceedings 2020

Parent/Guardian eXperience: How schools can improve the Parent eXperience and how that leads to positive outcomes., Wesley H. Walters
National Youth Advocacy and Resilience Conference

Competing with the Sharing Economy: Understanding the Barriers Faced by “Traditional” Providers, Amiee Mellon, Jim Connell
Association of Marketing Theory and Practice Proceedings 2020

When Opinion Leaders Endorse Products — What Marketers Take Advantage of and Consumers Misconceive, Alexander Mueller, Marjorie Delbaere
Association of Marketing Theory and Practice Proceedings 2020

Social Media Marketing Implications for the Hospitality Industry, Xxavier W. Robertson
Honors College Theses

Georgia Southern College sports scrapbooks, Zach S. Henderson Library Special Collections
Finding Aids

The Impact of Status Consumption on Luxury Consumption Behaviors: The Influence of Culture, Don L. Faulk
Honors College Theses

Socially Responsible Businesses: Introducing the Benefit Corporation, an Innovation or a Marketing Tool?, Patsy Kraeger
Great Minds Lecture Series

Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials, Jin-Woo Kim, Luther Trey Denton, Yin Tien Wang
Jin-Woo Kim

(x) Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials, Jin-Woo Kim, Luther Trey Denton, Yin-Tien Wang
Luther Trey Denton

(x) Assessing Advertising Efficiency: The Case of Super Bowl Advertising, Jin-Woo Kim
Jin-Woo Kim

(x) Effect of Movie Promotion during the Super Bowl on Valuation of Actors and Actresses, Jin-Woo Kim
Jin-Woo Kim

(x) The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

The Industrial Dynamics of Order Rationing, Shortage Gaming, and Retail Promotions Demand Shock: A Discrete Event Simulation Experiment, Uio In Sara Liao-Troth
Electronic Theses and Dissertations

Do Advertising Efficiency and Brand Value Matter? Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Jin-Woo Kim

(x) Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and Value, Jin-Woo Kim
Jin-Woo Kim

(x) Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

The Influence of Perceived Cause-brand Fit, Cause Involvement, and Perceived Motivations on Consumer Attitude Toward a Cause-brand Alliance and Intentions to Purchase the Product Associated With the Alliance, Beth Harben Myers, Wi-Suk Kwon, Sandra Forsythe
Beth Myers

The More Efficient the Better: Advertising Efficiency and Its Impact on Firm’s Financial Performance, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

(x) The Effect of Promotions on Attendance at Major League Baseball Games, Anthony G. Barilla, Kathleen H. Gruben, William B. Levernier
Kathleen H. Gruben

Attitude Towards Fashion Advertisements With Political Content: Impacts of Opinion Leadership and Perception of Advertisement Message, Beth Harben Myers, Soyoung Kim
Beth Myers

Factors Affecting Dissatisfaction and Complaint Behavior of TV Home Shopping Users, Byung Sook Hong, Yoo Jin Kwon, Sung Sook Han, Youngjoo Lee, Jung Hwa Hwang, Jung Lee
Youngjoo Lee

Political Opinion Leadership and Attitude toward Fashion Advertisements with Political Content, Beth Harben Myers, Soyoung Kim
Beth Myers

A Comparison of Modesty in Denim Jean Advertisements Between American and Korean Fashion Magazines: Directions for Future Research, Beth Harben Myers, B. Burgess
Beth Myers

The Attitudes of the Georgia Manufacturing Industry toward the Various Media Utilized for the Advertisement and Promotion of Their Products, William G. Neville III
Legacy ETDs