The Digital Engine Model: Lead Generation Through Applied DCM Strategies, Kyle A. Huggins, John D. Hansen
Association of Marketing Theory and Practice Proceedings 2023

Role of Social Media on Travel Destination Decision-Making: Young American’s Motivation, Attitude, and Behavioral Intention, Wooyang Kim, Dale A. Cake, Hyun Sang An
Association of Marketing Theory and Practice Proceedings 2023

Parent/Guardian eXperience: How schools can improve the Parent eXperience and how that leads to positive outcomes., Wesley H. Walters
National Youth Advocacy and Resilience Conference

Cryptocurrency Fraud: A Look Into The Frontier of Fraud, Stafford C. Baum
Honors College Theses

An Investigation of Web Atmospherics in Online Luxury Branding, Emilie E. Jones
Honors College Theses

(x) The Impact of Personalization and Compatibility with Past Experience in E-Banking Usage, May Wang, Stella Cho, Luther Trey Denton
Luther Trey Denton

The Chinese Seaport System: Strengths and Weaknesses, Mia Martin
Honors College Theses

(x) eWOM Watchdogs: Ego-threatening Product Domains and the Policing of Online Product Reviews, Lindsay R.L. Larson, Luther Trey Denton
Lindsay R.L. Larson

(x) eWOM Watchdogs: Ego-threatening Product Domains and the Policing of Online Product Reviews, Lindsay R.L. Larson, Luther Trey Denton
Luther Trey Denton

(x) Threatening Products and Threats to the Social Contract within Consumer Review Forums, Lindsay R.L. Larson, Luther Trey Denton
Lindsay R.L. Larson

The Impact of Online Shopping Experience on Risk Perceptions and Online Purchase Intentions: Does Product Category Matter?, Bo Dai, Sandra Forsythe, Wi-Suk Kwon
Bo Dai

Ask the Experts: A Bit about Bitcoin, Amanda King
Department of Economics Faculty Media Appearances and Interviews

Factors Affecting Dissatisfaction and Complaint Behavior of TV Home Shopping Users, Byung Sook Hong, Yoo Jin Kwon, Sung Sook Han, Youngjoo Lee, Jung Hwa Hwang, Jung Lee
Youngjoo Lee