Part of the Fashion Business Commons
Works in Fashion Business
2021
2020
Incorporation of an Online Fashion News Publication into a Fashion Merchandising Course: Perceived Benefits and Educational Impact
Addie Martindale
The Impact of Service-learning Targeting Apparel Design Majors: A Qualitative Analysis of Learning Growth
Diana Sturges
Incorporating Service Learning into the Apparel Curriculum Through a Mending and Alterations Shop
Diana Sturges
Creating Successful Cause-brand Alliances: the Role of Cause Involvement, Perceived Brand Motivations, and Cause-brand Alliance Attitude
Beth Myers
A Study on Brand Personality: Consumers’ Perceptions of Colours Used in Fashion Brand Logos
Beth Myers
The Impact of Service-learning Targeting Apparel Design Majors: A Qualitative Analysis of Learning Growth
Beth Myers
Garment Workers’ Rights Are Women’s Rights: Suggestions for Future Studies on Support for Socially Responsible Businesses
Beth Myers
Incorporating Service Learning into the Apparel Curriculum Through a Mending and Alterations Shop
Beth Myers
Incorporation of an Online Fashion News Publication into a Fashion Merchandising Course: Perceived Benefits and Educational Impact
Beth Myers
A Content Analysis of Online Retailers' use of Environmental Claims in Apparel Product Descriptions.
Beth Myers
The Role of Cause Involvement, Attitude Toward Cause-related Marketing and Perceived Motivations in Predicting Consumers’ Intentions to Participate in a CRM Campaign
Beth Myers
Enhancing Creativity and Preparing Students for Careers in the Apparel Industry through Implementing a Blogging Assignment in an E-commerce Course
Beth Myers
2019
2018
2017
Can Visual Storytelling Transform the Aesthetic Experience? A Case for Novel Designs
Christin Seifert
‘Too New or Too Complex?’ Why Consumers’ Aesthetic Sensitivity Matters in Apparel Design Evaluation
Christin Seifert
How Much Can Brands Deviate from their Brand Aesthetic? The Moderating Role of Brand’s Luxury Statu
Christin Seifert
2016
Identity Formation and Self-Reflection Strategies in the Development of Apparel Design ePortfolios
Christin Seifert
Service Learning Through an On-Campus Alterations Shop
School of Human Ecology Faculty Presentations
2015
Too New or Too Complex? Why Consumer's Aesthetic Sensitivity Matters in Product Evaluation
Christin Seifert
2014
Teaching Students How to Create and Sell Apparel in a Concept Store: An Integrated Technology Approach Using Lectra Modaris and Mockshop Software
Youngjoo Lee
2013
2012
Creating Effective Cause-brand Alliances: the Role of Cause-brand Fit, Message Source, and Perceived Motivations
Beth Myers
2011
The Influence of Perceived Cause-brand Fit, Cause Involvement, and Perceived Motivations on Consumer Attitude Toward a Cause-brand Alliance and Intentions to Purchase the Product Associated With the Alliance
Beth Myers
2010
Creating Effective Cause-brand Alliances: the Role of Message Source, Perceived Motivations, and Cause-brand Fit
Beth Myers
2009
The Study of Mapping Coordination S/W Based on the Internet Shopping Mall for Silver Apparel
Youngjoo Lee
Predicting Consumers’ Cause-brand Alliance Attitude and Purchase Intentions: The Influence of Cause Involvement, Message Source, Perceived Motivations, and Cause-brand Fit
Beth Myers
2008
2007
Attitude Towards Fashion Advertisements With Political Content: Impacts of Opinion Leadership and Perception of Advertisement Message
Beth Myers
The Influence of Consumer Knowledge of the Cause and the Brand, Perceived Fit, and Perceived Company Motivation on Consumer Attitude Toward Cause-brand Alliances
Beth Myers
The Study of Virtual Fabric Coordination and Customization of Elderly Fashion Products Based on the Internet Shopping Mall
Youngjoo Lee
2006
2005
Political Opinion Leadership and Attitude toward Fashion Advertisements with Political Content
Beth Myers
