Framing of Press Releases

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Lauren Bayliss, Communication Arts


Framing of Press Releases: A Heartbeat Bill Study. This paper focuses on the impact of framing and the Spiral of Silence theory on media companies press releases. The press releases studied are related to the topic of the recent passing of the Heartbeat Bill in Georgia on May 7, 2019. Through thematic analysis, constructs and themes are collected from the press releases. Through the use of Hallahan’s model of framing and Corporate Social Responsibility (CSR) factors, we are able to find similar frames in the press releases. These constructs seek to reinforce a pattern consistent with the Spiral of Silence theory’s themes of opinion climate, hardcore and non-hardcore individuals and the fear of isolation.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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